SocialProof Security reported an increase in sophisticated scams involving AI, such as deepfakes and voice cloning. These scams are not limited to consumers but have also targeted businesses by imitating executives’ voices to authorize fraudulent transactions. Families are at risk as scammers use cloned voices to fake distress situations involving relatives, urging victims to send money urgently. The FBI and banks like Starling are advocating for the use of passphrases within families to verify identities and combat such scams. While the direct financial impact on SocialProof Security isn't specified, the wider implications affect both personal and professional spheres, emphasizing the need for better security protocols and awareness.