What is a Searchmercial? They are defined as "audio and video content that appear in direct response to a predefined or user defined criteria leading to one or more calls for action". ... A searchmercial can be audio or video and is represented in text, image, audio or video or any combination of the same. A searchmercial is new industry jargon for “a video commercial designed specifically for online search and directories...the purpose of the searchmercial is to appeal to the active shopper by providing the information they seek quickly and clearly. With a searchmerical there is no need to cut through the clutter or generate effective reach; you simply need to tell your story and communicate value. In fact, where traditional Read more