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Rethink

Rethink Vendor Cyber Rating & Cyber Score

rethinkideas.com

Rethink is one of the world’s leading independent creative agencies that relentlessly pursues work the world talks about. Founded in Vancouver in 1999, Rethink has expanded its footprint with offices in New York, Toronto, Vancouver, and Montreal. Rethink is fiercely independent and owner-operated. Known for its creativity and effectiveness, Rethink has been named Independent Agency of the Year at nearly every major international award show, including Cannes Lions, The One Show, The Clios, London International Awards, and The ANDYs. In 2024, Rethink was honored as Cannes Lions Independent Agency and Network of the Year, and holds the #1 spot on WARC’s Global Independent Agency ranking and The Drum World Creative Rankings. Rethink, l’une


Rethink A.I CyberSecurity Scoring

Rethink
Company Information
Website:http://www.rethinkideas.com
Employees number:412
Number of followers:56,066
NAICS:541613
Industry Type:Advertising Services
Homepage:rethinkideas.com
Rethink Risk Score (AI oriented)
Between 600 and 649
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RethinkAdvertising Services
Updated:
02/07/2026
627/1000
Poor
Caa
AaaAaABaaBaBCaaCaC
Powered by our proprietary A.I cyber incident model
Insurance prefers TPRM score to calculate premium
Rethink Global Score (TPRM)
xxxx
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RethinkAdvertising Services
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Findings

Rethink
RethinkPoor
Current Score
627Caa (POOR)
01000
1 incidents
-154 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
AUGUST 2026
630Before Incident
JULY 2026
627Before Incident
JUNE 2026
626Before Incident
MAY 2026
624Before Incident
APRIL 2026
621Before Incident
MARCH 2026
619Before Incident
FEBRUARY 2026
616Before Incident
JANUARY 2026
613Before Incident
DECEMBER 2025
610Before Incident
NOVEMBER 2025
607Before Incident
OCTOBER 2025
605Before Incident
SEPTEMBER 2025
755Before Incident
Ransomware
22 Sep 2025Rethink
Think Big Health Care Solutions: Medical billing firm MCBS warns 300,000+ patients of data breach

MCBS Data Breach Exposes Over 300,000 Patients’ Sensitive Information in Ransomware Attack

601After Incident
CRITICAL-154
RET1783010603
MCBS Data Breach Exposes Over 300,000 Patients’ Sensitive Information in Ransomware Attack Medical billing firm Medical Computer Business Services (MCBS) has confirmed a September 2025 data breach affecting at least 309,309 individuals, with the majority 295,625 residing in South Carolina. Additional victims include 13,302 in Texas and 382 in Massachusetts, though figures from MCBS’s home state of Georgia remain undisclosed, suggesting the total could rise as more states report. The breach compromised highly sensitive data, including names, Social Security numbers, medical histories, treatment and diagnosis details, health insurance information, dates of birth, and addresses. MCBS disclosed that unauthorized access occurred between September 22 and 26, 2025, following an investigation into network intrusions detected on September 25. Notably, the company has not offered free credit monitoring or identity theft protection to affected individuals. The ransomware group PEAR (Pure Extraction and Ransom) claimed responsibility for the attack on September 30, 2025, asserting it stole 3.3 TB of data from MCBS. However, MCBS has not acknowledged PEAR’s involvement, and the group’s claims remain unverified. Details about the attack vector, ransom demands, or whether a payment was made are still unknown. ### Who Is PEAR? PEAR is a data extortion-focused ransomware group that emerged in August 2025, distinguishing itself by stealing data without encrypting systems. Unlike traditional ransomware operations, PEAR relies solely on threatening to leak stolen information to extort victims. Since its inception, the group has claimed 98 attacks, with 20 confirmed by targeted organizations, exposing over 1.5 million records. Healthcare has been PEAR’s primary target, with nine confirmed attacks on U.S. healthcare entities, including hospitals, clinics, and third-party vendors like MCBS, Think Big Health Care Solutions, and VirMedice. The MCBS breach is the largest healthcare attack attributed to PEAR, surpassing previous incidents at Tri-Century Eye Care (200,000 victims) and Western Orthopaedics (113,300 victims) both also occurring in September 2025. As of 2026, PEAR remains active, having claimed 43 attacks this year, four of which have been confirmed. ### Broader Impact on U.S. Healthcare The MCBS breach ranks as the third-largest attack on non-direct-care healthcare businesses in 2025, according to Comparitech researchers. The year’s two largest breaches involved: - Episource (January 2025): 5.4 million records exposed by unknown attackers. - Insightin Health (September 2025): 1.1 million records compromised, with the Medusa ransomware group demanding $500,000. In 2026, nine additional confirmed attacks on healthcare businesses have exposed 18,765 records, including recent incidents at Clinical Registry Solutions (Akira ransomware, April 2026), Park Dental Research Group (Interlock, April 2026), and Sierra Management Group (Genesis, December 2025). Comparitech is tracking 70 unconfirmed attack claims from 2025 and 70 more from 2026, indicating the true scale of breaches may be significantly higher. ### About MCBS Medical Computer Business Services (MCBS), based in Augusta, Georgia, provides billing and revenue cycle management services to hospitals and clinics nationwide. The company has not disclosed whether it has implemented additional security measures following the breach.
INCIDENT DETAILS -
TYPE
Data Breach, Ransomware
MOTIVATION
Data extortion
IMPACT
Data Compromised: 3.3 TBIdentity Theft Risk: High
DATA BREACH
NamesSocial Security numbersMedical historiesTreatment and diagnosis detailsHealth insurance informationDates of birthAddressesNumber Of Records Exposed: 309,309Sensitivity Of Data: HighData Exfiltration: YesData Encryption: NoPersonally Identifiable Information: Yes

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