PBL
Company Details
Linkedin ID:
purpose-brands-llc
Website:
Employees number:
28,436
Number of followers:
16,008
NAICS:
71394
Industry Type:
Homepage:
sebrands.com
IP Addresses:
Scan still pending
Company ID:
PUR_3269726
Scan Status:
In-progress
Purpose Brands, LLC Company CyberSecurity Posture
sebrands.com
Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world. We own and operate the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. We combine this portfolio with a world-class franchise operating model and suite of services that helps our brands and franchise owners accelerate growth and deliver exceptional member experiences. Above all, our culture, people and franchise owners share a commitment to personal wellness; a spirit of service to help those who seek to improve their own physical and mental wellbeing; tireless advocacy and innovation for fitness, health and wellness experiences; and a daily honor to earn the trust in our brands from our franchise owners and the people who help consumers on their personal wellness journeys.
Purpose Brands, LLC A.I CyberSecurity Scoring
PBL Risk Score (AI oriented)Between 700 and 749
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Updated:
- Powered by our proprietary A.I cyber incident model
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PBL Global Score (TPRM)XXXX
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- Instant access to detailed risk factors
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- Findings
Purpose Brands, LLC
Current Score
740
01000
1 incidents
0 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
DECEMBER 2025
740
NOVEMBER 2025
740
OCTOBER 2025
739
SEPTEMBER 2025
739
AUGUST 2025
738
JULY 2025
737
JUNE 2025
736
MAY 2025
736
APRIL 2025
735
MARCH 2025
734
FEBRUARY 2025
733
JANUARY 2025
732
DECEMBER 2023
786
Breach
720
critical -66
PUR3203232111425Incident Details -
Type
Data Breach
Impact
Administration Costs: $14,400 Attorneys Fees: $150,000 Class Representative Award: $3,000 Credit Monitoring Costs: Dependent on valid claims Payments To Class Members: Dependent on valid claims Ordinary Losses: Up to $2,000 (documented out-of-pocket expenses + $80 for lost time) Extraordinary Losses: Up to $5,000 (identity theft/fraud) Alternative Cash Payment: $25 (one-time, no documentation required) Names Social Security numbers Tax identification numbers Driver’s license numbers Passport numbers Financial account information Payment card information Health information Health insurance information Brand Reputation Impact: Class action lawsuit and settlement Legal Liabilities: Class action lawsuit settled; company denies wrongdoing Identity Theft Risk: High (SSNs, financial, and health data exposed) Payment Information Risk: High (payment card and financial account information exposed)
Response
Recovery Measures: Class action settlement offering compensation and credit monitoring Communication Strategy: Notices sent to affected individuals with claim instructions (unique ID/PIN provided)
Data Breach
Personally Identifiable Information (PII) Financial Data Health Information Sensitivity Of Data: High (includes SSNs, tax IDs, health, and financial data) Data Exfiltration: Likely (files containing personal information exposed) Names Social Security numbers Tax identification numbers Driver’s license numbers Passport numbers
Regulatory Compliance
Legal Actions: Class action lawsuit settled (no admission of wrongdoing)
Investigation Status
Settled (class action lawsuit resolved; no further details on forensic investigation)
Customer Advisories
Eligible individuals can file claims for compensation (up to $5,000), credit monitoring (2 years), or a $25 cash payment. Deadline: December 31, 2025.
Stakeholder Advisories
Notices sent to affected individuals with claim instructions (ID/PIN provided for online claims).
Post Incident Analysis
Corrective Actions: Settlement agreement (compensation, credit monitoring) to mitigate harm to affected individuals.
References
Frequently Asked Questions
What is the current A.I Rankiteo Cyber Score for Purpose Brands, LLC ?
According to Rankiteo, the current A.I.-based Cyber Score for Purpose Brands, LLC is 740, which corresponds to a Moderate rating.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in November 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for November 2025 was 740.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in October 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for October 2025 was 739.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in September 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for September 2025 was 739.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in August 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for August 2025 was 738.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in July 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for July 2025 was 737.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in June 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for June 2025 was 736.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in May 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for May 2025 was 736.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in April 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for April 2025 was 735.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in March 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for March 2025 was 734.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in February 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for February 2025 was 733.
What was Purpose Brands, LLC’s A.I Rankiteo Cyber Score in January 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for January 2025 was 732.
What is the average per-incident point impact on Purpose Brands, LLC’s A.I Rankiteo Cyber Score over the past 12 months ?
Over the past 12 months, the average per-incident point impact on Purpose Brands, LLC’s A.I Rankiteo Cyber Score has been 0 points.
Where can I access detailed records of all cyber incidents associated with Purpose Brands, LLC ?
You can access Purpose Brands, LLC’s cyber incident details on Rankiteo by visiting the following link: https://www.rankiteo.com/company/purpose-brands-llc.
Where can I find a summary of the A.I Rankiteo Risk Scoring methodology ?
You can find the summary of the A.I Rankiteo Risk Scoring methodology on Rankiteo by visiting the following link: Rankiteo Algorithm.
Where can I view Purpose Brands, LLC’s profile page on Rankiteo ?
You can view Purpose Brands, LLC’s profile page on Rankiteo by visiting the following link: https://www.rankiteo.com/company/purpose-brands-llc.
How accurate is the A.I Rankiteo Risk Scoring methodology ?
With scores of 18.5/20 from OpenAI ChatGPT, 20/20 from Mistral AI, and 17/20 from Claude AI, the A.I. Rankiteo Risk Scoring methodology is validated as a market leader.