„In the beginning, I looked around and could not find quite the car I dreamed of. So I decided to build it myself.” Ferry Porsche A brand for those who follow their dreams The world is becoming increasingly digital, more connected and also more volatile. This is inevitably changing markets and what customers need. Working environments are growing ever more complex. Climate change is increasing. Electromobility is becoming more and more established. Porsche sees these challenges as an opportunity: “The view into the future is always tinged with uncertainty. That’s exactly why it’s important for the strategy to guide us and connect the major issues to specific company aims.