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PLAY Sports Marketing

PLAY Sports Marketing Vendor Cyber Rating & Cyber Score

playsportsmarketing.com

PLAY Sports Marketing was founded in 2020 to provide strategic expertise in the business of sport. Established to specialise in working with the iconic brands, teams, leagues and athletes. PLAY Sports Marketing exists to create world-class marketing strategies and bring together likeminded brands through the power of partnerships in sport. We are passionate about fans, brands, teams and athletes. Founder, Andrew McShea is an award-winning sports marketing and commercial leader with over 25 years’ experience working for leading consumer and sporting brands including Johnnie Walker, Smirnoff, Guinness, Bundaberg Rum, Goodlife Health Clubs and the Brisbane Heat. PLAY Sports Marketing has quickly established a successful track record


PSM A.I CyberSecurity Scoring

PSM
Company Information
Website:http://www.playsportsmarketing.com/
Employees number:9
Number of followers:589
NAICS:7112
Industry Type:Spectator Sports
Homepage:playsportsmarketing.com
PSM Risk Score (AI oriented)
Between 700 and 749
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PSMSpectator Sports
Updated:
09/03/2026
734/1000
Moderate
Ba
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Powered by our proprietary A.I cyber incident model
Insurance prefers TPRM score to calculate premium
PSM Global Score (TPRM)
xxxx
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PSMSpectator Sports
•••
Score locked
Instant access to detailed risk factors
Vulnerabilities
Benchmark vs. industry & size peers
Findings

PSM
PSMModerate
Current Score
734Ba (MODERATE)
01000
1 incidents
-25 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JULY 2026
736Before Incident
JUNE 2026
736Before Incident
MAY 2026
735Before Incident
APRIL 2026
735Before Incident
MARCH 2026
734Before Incident
FEBRUARY 2026
734Before Incident
JANUARY 2026
757Before Incident
Cyber Attack
31 Dec 2025PSM
Scattered Spider and Play: Ransomware attacks kept climbing in 2025

Global Ransomware Surge in 2025

732After Incident
CRITICAL-25
CRUPLA1767888440
Ransomware Attacks Surge in 2025 Despite Law Enforcement Crackdowns Ransomware attacks continued to escalate in 2025, defying expectations of a decline as cybercriminal operations grew more fragmented and resilient. According to Emsisoft’s 2025 State of Ransomware in the US report, over 8,000 victims were publicly named on ransomware extortion sites—a 50% increase from 2023—though the true number of attacks is likely higher, as many organizations pay ransoms or recover quietly without appearing on leak sites. The ransomware landscape has shifted from a few dominant groups to a sprawling ecosystem of over 100 active crews by the end of 2025. While law enforcement scored high-profile wins, such as the August takedown of BlackSuit, these disruptions have had limited impact. Operators and affiliates often rebrand or join new groups, ensuring continuity despite infrastructure seizures. A handful of gangs—including Qilin, Akira, Cl0p, and Play—remained the most prolific, though Emsisoft cautions that victim counts may reflect aggressive self-promotion rather than actual attack volume. Meanwhile, initial access tactics have evolved: while vulnerabilities and exposed services remain a factor, attackers increasingly rely on phishing, stolen credentials, and social engineering to bypass perimeter defenses. Groups like Scattered Spider and Lapsus$ Hunters exemplify this shift, favoring direct infiltration over technical exploits. Emsisoft analyst Luke Connolly attributes the persistence of ransomware to the fluid movement of affiliates and the enduring effectiveness of social engineering. With no shortage of skilled operatives and proven attack methods, the report suggests victim counts are likely to keep rising.
INCIDENT DETAILS -
TYPE
Ransomware
MOTIVATION
Financial GainData Exfiltration
DATA BREACH
Data Exfiltration: YesData Encryption: Yes
DECEMBER 2025
757Before Incident
NOVEMBER 2025
757Before Incident
OCTOBER 2025
757Before Incident
SEPTEMBER 2025
757Before Incident
AUGUST 2025
757Before Incident

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