Photobooth Supply Co Breach Incident Score: Analysis & Impact (PHO1765565027)
The Rankiteo video explains how the company Photobooth Supply Co has been impacted by a Breach on the date December 12, 2025.
Incident Summary
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Key Highlights From This Incident Analysis
- Timeline of Photobooth Supply Co's Breach and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteoโs incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Photobooth Supply Co Rankiteo cyber scoring and cyber rating.
- Rankiteoโs MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Photobooth Supply Co breach identified under incident ID PHO1765565027.
The analysis begins with a detailed overview of Photobooth Supply Co's information like the linkedin page: https://www.linkedin.com/company/photoboothsupplyco, the number of followers: 5874, the industry type: Photography and the number of employees: 57 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 750 and after the incident was 672 with a difference of -78 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Photobooth Supply Co and their customers.
A newly reported cybersecurity incident, "Photo Booth Maker's Website Exposes Thousands of Images and Videos Due to Insecure Access Control", has drawn attention.
A photo booth makerโs website with insecure media storage left thousands of images and videos accessible to the internet, including snaps of drunken revellers and intimate moments.
The disruption is felt across the environment, affecting Photo booth website media storage and serving endpoint, and exposing Thousands of images and videos, including personal and sensitive moments, with nearly Over 1,000 images at one stage (prior to retention change) records at risk.
In response, moved swiftly to contain the threat with measures like Reduced file retention period from 2-3 weeks to ~24 hours.
The case underscores how teams are taking away lessons such as Broken access control and insecure direct object references are critical vulnerabilities that can lead to large-scale data exposure. Security measures like private-by-default storage, time-limited links, randomized IDs, and server-side permission gates are essential to prevent such incidents, and recommending next steps like Implement private-by-default storage for media files, Use time-limited and audience-restricted links with signed URLs or rotating tokens and Adopt randomized, unguessable IDs for media files, with advisories going out to stakeholders covering Set galleries to private if possible, Turn off public sharing options and Request permanent deletion of galleries through vendor support.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with high confidence (90%), supported by evidence indicating insecure direct object references, where media files were served via predictable URLs. Under the Collection tactic, the analysis identified Data from Cloud Storage (T1530) with high confidence (95%), supported by evidence indicating media files were served via predictable URLs, allowing attackers to enumerate and download entire galleries. Under the Exfiltration tactic, the analysis identified Exfiltration Over Alternative Protocol (T1048) with moderate to high confidence (85%), with evidence including attackers from scraping daily uploads, and data exfiltration such as Possible via scraping scripts and Transfer Data to Cloud Account (T1537) with moderate to high confidence (70%), supported by evidence indicating scraped data remains permanently accessible to attackers. Under the Credential Access tactic, the analysis identified Exploitation for Credential Access (T1212) with moderate confidence (50%), with evidence including broken Access Control (OWASP Top 10), and lack of server-side authentication and authorization. Under the Defense Evasion tactic, the analysis identified Subvert Trust Controls: SIP and Trust Provider Hijacking (T1553.003) with lower confidence (40%), supported by evidence indicating over-reliance on client-side checks for access control. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources
- Photobooth Supply Co Rankiteo Cyber Incident Details: http://www.rankiteo.com/company/photoboothsupplyco/incident/PHO1765565027
- Photobooth Supply Co CyberSecurity Rating page: https://www.rankiteo.com/company/photoboothsupplyco
- Photobooth Supply Co Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/pho1765565027-photobooth-supply-co-breach-december-2025/
- Photobooth Supply Co CyberSecurity Score History: https://www.rankiteo.com/company/photoboothsupplyco/history
- Photobooth Supply Co CyberSecurity Incident Source: https://www.findarticles.com/photo-booth-website-bug-exposed-thousands-of-users-photos/
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/static/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf





