Novabev Group, the parent company of premium vodka brand Beluga, suffered a sophisticated ransomware attack on July 14, 2025, disrupting IT infrastructure across the company and its WineLab subsidiary. The attack temporarily knocked out critical IT systems, rendering some services unavailable and forcing emergency protocols. While the company refused to pay the ransom, the incident caused operational disruptions, requiring round-the-clock recovery efforts with external cybersecurity experts.Though no customer data was confirmed compromised, investigations remain ongoing to assess the full impact. The attack highlighted vulnerabilities despite Novabev’s prior investments in cybersecurity, including vulnerability assessments, monitoring, and employee training. The company emphasized its commitment to strengthening defenses against future threats while apologizing to customers and partners for the inconvenience. Operations are gradually being restored as the investigation concludes.