In December 2021, Nordic Choice Hotels, a major Scandinavian hotel chain, fell victim to a Conti ransomware attack, severely disrupting operations across multiple locations. The attack encrypted critical systems, forcing the company to halt bookings, check-ins, and other essential services for an extended period. While the exact financial losses were not disclosed, the operational downtime—especially during peak travel seasons—resulted in significant revenue loss, reputational damage, and recovery costs. The Conti group, known for its double-extortion tactics, likely exfiltrated sensitive guest and corporate data before encrypting systems, though no public confirmation of data leaks specific to Nordic Choice was detailed. The attack underscored the vulnerability of the hospitality sector to ransomware, particularly when targeting centralized IT infrastructure. Conti’s exploitation of high-profile vulnerabilities (e.g., Log4j) and aggressive negotiation tactics exacerbated the crisis, aligning with their broader campaign against global critical infrastructure.