Nike Breach Incident Score: Analysis & Impact (NIKTHU1769228891)
The Rankiteo video explains how the company Nike has been impacted by a Ransomware on the date June 16, 2023.
Incident Summary
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Key Highlights From This Incident Analysis
- Timeline of Nike's Ransomware and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteoโs incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Nike Rankiteo cyber scoring and cyber rating.
- Rankiteoโs MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Nike breach identified under incident ID NIKTHU1769228891.
The analysis begins with a detailed overview of Nike's information like the linkedin page: https://www.linkedin.com/company/nike, the number of followers: 6129314, the industry type: Retail and the number of employees: 95347 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 833 and after the incident was 759 with a difference of -74 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Nike and their customers.
On 01 August 2024, Nike disclosed Ransomware issues under the banner "Nike Investigates Reported Ransomware Attack Amid Data Leak Threats".
Nike is actively investigating a potential cybersecurity incident following claims by the hacking group World Leaks that it had stolen company data.
The disruption is felt across the environment, and exposing Customer data (names, email addresses, genders, dates of birth, purchase details).
In response, teams activated the incident response plan, and stakeholders are being briefed through Public statement emphasizing commitment to consumer privacy and data security.
The case underscores how Ongoing.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (50%), supported by evidence indicating potential cybersecurity incident following claims by hacking group and Trusted Relationship (T1199) with lower confidence (40%), supported by evidence indicating possible pattern of targeting by ransomware actors. Under the Credential Access tactic, the analysis identified Unsecured Credentials (T1552) with moderate confidence (60%), supported by evidence indicating customer data including names, email addresses, genders, dates of birth. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate to high confidence (80%), supported by evidence indicating data exfiltrated including purchase details and PII. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with high confidence (90%), supported by evidence indicating group threatened to publish the data unless ransom demand was met and Exfiltration Over Web Service (T1567) with moderate to high confidence (70%), supported by evidence indicating data exfiltration confirmed in 2023 ransomware attack. Under the Impact tactic, the analysis identified Data Encrypted for Impact (T1486) with moderate to high confidence (70%), supported by evidence indicating type such as Ransomware, ransom demand unspecified and Defacement (T1491) with moderate confidence (50%), supported by evidence indicating threatened to publish the data within 48 hours. Under the Lateral Movement tactic, the analysis identified Exploitation of Remote Services (T1210) with moderate confidence (50%), supported by evidence indicating possible pattern of targeting by ransomware actors. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources
- Nike Rankiteo Cyber Incident Details: http://www.rankiteo.com/company/nike/incident/NIKTHU1769228891
- Nike CyberSecurity Rating page: https://www.rankiteo.com/company/nike
- Nike Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/nikthu1769228891-nike-under-armour-ransomware-june-2023/
- Nike CyberSecurity Score History: https://www.rankiteo.com/company/nike/history
- Nike CyberSecurity Incident Source: https://www.oregonlive.com/business/2026/01/nike-investigating-a-reported-ransomware-attack.html
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/static/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf






