Nike Breach Incident Score: Analysis & Impact (NIK1769519540)
The Rankiteo video explains how the company Nike has been impacted by a Breach on the date June 16, 2025.
Incident Summary
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Key Highlights From This Incident Analysis
- Timeline of Nike's Breach and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteoโs incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Nike Rankiteo cyber scoring and cyber rating.
- Rankiteoโs MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Nike breach identified under incident ID NIK1769519540.
The analysis begins with a detailed overview of Nike's information like the linkedin page: https://www.linkedin.com/company/nike, the number of followers: 6129314, the industry type: Retail and the number of employees: 95347 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 488 and after the incident was 416 with a difference of -72 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Nike and their customers.
Nike recently reported "Nike Investigates Alleged Data Breach Following Cybercrime Groupโs Leak Claims", a noteworthy cybersecurity incident.
Global sportswear giant Nike is probing a potential data breach after a cybercrime group claimed to have leaked sensitive business data tied to the company.
The disruption is felt across the environment, and exposing Sensitive business data.
Formal response steps have not been shared publicly yet.
The case underscores how Ongoing.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (50%), supported by evidence indicating persistent risks faced by multinational enterprises in safeguarding data and Trusted Relationship (T1199) with lower confidence (40%), supported by evidence indicating cybercrime group claimed to have leaked sensitive business data. Under the Credential Access tactic, the analysis identified Unsecured Credentials (T1552) with moderate confidence (60%), supported by evidence indicating sensitive business data tied to the company leaked. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate to high confidence (70%), supported by evidence indicating cybercrime group claimed to have leaked sensitive business data. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with moderate to high confidence (80%), supported by evidence indicating cybercrime group claimed to have leaked sensitive business data and Exfiltration Over Web Service (T1567) with moderate confidence (60%), supported by evidence indicating threat actors leveraging stolen data for extortion or public disclosure. Under the Impact tactic, the analysis identified Defacement (T1491) with moderate confidence (50%), supported by evidence indicating public disclosure of sensitive business data and Data Encrypted for Impact (T1486) with lower confidence (30%), supported by evidence indicating potential data breach with unclear details. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources
- Nike Rankiteo Cyber Incident Details: http://www.rankiteo.com/company/nike/incident/NIK1769519540
- Nike CyberSecurity Rating page: https://www.rankiteo.com/company/nike
- Nike Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/nik1769519540-nike-breach-june-2025/
- Nike CyberSecurity Score History: https://www.rankiteo.com/company/nike/history
- Nike CyberSecurity Incident Source: https://www.teiss.co.uk/news/news-scroller/nike-investigates-possible-data-breach-after-cybercrime-group-claims-massive-leak-16999
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/static/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf






