Nike Breach Incident Score: Analysis & Impact (NIK1769145876)

In this Rankiteo incident briefing, we review the Nike breach identified under incident ID NIK1769145876.

The analysis begins with a detailed overview of Nike's information like the linkedin page: https://www.linkedin.com/company/nike, the number of followers: 6129314, the industry type: Retail and the number of employees: 95347 employees

After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 698 and after the incident was 452 with a difference of -246 which is could be a good indicator of the severity and impact of the incident.

In the next step of the video, we will analyze in more details the incident and the impact it had on Nike and their customers.

On 22 January 2025, Nike disclosed Ransomware issues under the banner "Nike Listed as Victim by World Leaks Ransomware Gang, Data Leak Threatened".

Nike has been named as a victim by the World Leaks ransomware group, which claimed on its darknet leak site that it will publish stolen data within 48 hours.

The disruption is felt across the environment, and exposing True.

In response, teams activated the incident response plan, and stakeholders are being briefed through Nike spokesperson confirmed awareness of the incident and stated the company is investigating while emphasizing commitment to consumer privacy and data security.

The case underscores how Ongoing.

Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.

The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.

Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Trusted Relationship (T1199) with moderate confidence (50%), supported by evidence indicating world Leaks ransomware group claimed victim status, no initial access details and Exploit Public-Facing Application (T1190) with lower confidence (40%), supported by evidence indicating no evidence of initial access vector, but common in ransomware attacks. Under the Credential Access tactic, the analysis identified Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating data exfiltration implies access to internal systems, likely via valid accounts. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate to high confidence (80%), supported by evidence indicating world Leaks relies on data exfiltration-only extortion tactics. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with high confidence (90%), supported by evidence indicating threatened to publish stolen data within 48 hours, data exfiltration confirmed. Under the Impact tactic, the analysis identified Defacement (T1491) with moderate to high confidence (70%), supported by evidence indicating listed as victim on darknet leak site, threat of public data leak. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.