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Mixpanel

Mixpanel Vendor Cyber Rating & Cyber Score

mixpanel.com

Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what’s working, cut what isn’t, and spend more time on their best ideas with Mixpanel. Mixpanel serves over 8,000 customers from different industries around the world, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,


Mixpanel A.I CyberSecurity Scoring

Mixpanel
Company Information
Website:https://mixpanel.com
Employees number:551
Number of followers:69,344
NAICS:5112
Industry Type:Software Development
Homepage:mixpanel.com
Mixpanel Risk Score (AI oriented)
Between 0 and 549
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MixpanelSoftware Development
Updated:
11/05/2026
376/1000
Critical
C
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Mixpanel Global Score (TPRM)
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MixpanelSoftware Development
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Mixpanel
MixpanelCritical
Current Score
376C (CRITICAL)
01000
5 incidents
-106 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JUNE 2026
388Before Incident
MAY 2026
376Before Incident
APRIL 2026
373Before Incident
MARCH 2026
476Before Incident
Ransomware
25 Mar 2026Mixpanel
ZenBusiness: 'This is a final warning': Hackers say they'll leak "several terabytes" of ZenBusiness data

ShinyHunters Threatens ZenBusiness with Data Leak Deadline

364After Incident
CRITICAL-112
ZEN1774628650
ShinyHunters Threatens ZenBusiness with Data Leak Deadline The notorious ransomware group ShinyHunters has issued a "final warning" to ZenBusiness, a U.S.-based platform supporting small businesses with LLC formation, compliance, and back-office tools. The group threatened to leak terabytes of stolen data and create "several annoying (digital) problems" if a ransom is not paid by March 25. Security researchers believe ShinyHunters gained access through vishing (voice phishing), impersonating IT staff to trick employees into granting remote access. Once inside, the group likely compromised platforms like Salesforce or Snowflake to exfiltrate sensitive data potentially including customer PII, employee records, and internal operations details, which could undermine ZenBusiness’s competitive edge. ZenBusiness, which serves freelancers, startups, and small businesses with an estimated $75 million in annual revenue, is the latest in a string of ShinyHunters targets. Recent victims include Infinite Campus (11 million affected), Telus Digital, Wynn Resorts, and Crunchyroll, highlighting the group’s aggressive and persistent campaign. The breach remains unconfirmed by ZenBusiness, but researchers warn of potential exposure risks.
INCIDENT DETAILS -
TYPE
Ransomware
MOTIVATION
Financial gain, data extortion
IMPACT
Data Compromised: Terabytes of stolen dataBrand Reputation Impact: Potential reputational damageIdentity Theft Risk: High
DATA BREACH
Customer PIIEmployee recordsInternal operations detailsSensitivity Of Data: HighData Exfiltration: YesPersonally Identifiable Information: Yes
FEBRUARY 2026
472Before Incident
JANUARY 2026
467Before Incident
DECEMBER 2025
601Before Incident
Breach
16 Dec 2025Mixpanel
Mixpanel and Adult Platform: Pornhub Premium Hack: User Activity Data Leaked

Adult Platform Premium Service Data Breach and Extortion Threat

459After Incident
CRITICAL-142
MIXONL1766496633
Cybersecurity Breach Exposes Sensitive Data of Adult Platform’s Premium Users A cyberattack targeting an adult platform’s Premium service has sparked extortion threats and heightened privacy concerns after the hacking group ShinyHunters claimed to have stolen over 201 million records of user activity logs. The company confirmed the breach stemmed from a third-party analytics vendor, Mixpanel, but clarified that only Premium users were affected and that no passwords or payment details were exposed. The stolen data reportedly includes email addresses, search queries, video titles, timestamps, and IP-based geolocation—information that, while not directly financial, could enable de-anonymization, targeted phishing, or blackmail. ShinyHunters has allegedly used the dataset to pressure the company, mirroring tactics seen in past breaches involving sensitive content, such as the 2015 Ashley Madison hack. The incident underscores the risks of supply chain vulnerabilities, where even secure primary systems can be compromised through third-party integrations. While Mixpanel denied its systems were breached, the event highlights the dangers of unchecked telemetry data collection, which can inadvertently expose sensitive behavioral logs. Privacy advocates warn that such datasets can reveal personal preferences, relationships, or routines, making them prime targets for extortion. Regulatory scrutiny is likely, with potential investigations under laws like GDPR or California’s privacy statutes. The company has pledged to audit its analytics pipeline, reduce data retention, and implement stronger safeguards for personally identifiable information. For affected users, the breach serves as a reminder of the persistent risks tied to behavioral tracking—even when financial data remains secure.
INCIDENT DETAILS -
TYPE
Data Breach
MOTIVATION
Extortion, data monetization on dark web
IMPACT
Data Compromised: 201,211,943 records of user activity logsSystems Affected: Third-party analytics vendor (Mixpanel)Operational Impact: Potential reputational damage, regulatory scrutinyBrand Reputation Impact: High (sensitive behavioral data exposure)Legal Liabilities: Potential under GDPR, CCPA, or other privacy lawsIdentity Theft Risk: Moderate (de-anonymization risk via behavioral data)Payment Information Risk: None (no payment data exposed)
DATA BREACH
User activity logsBehavioral telemetryNumber Of Records Exposed: 201,211,943Sensitivity Of Data: High (intimate behavioral data)Data Exfiltration: Yes (alleged by ShinyHunters)Email addressesGeographic information (IP-based)Timestamps of activity
NOVEMBER 2025
661Before Incident
Breach
09 Nov 2025Mixpanel
Mixpanel Data Breach Exposes OpenAI API User Information: What You Need to Know

Mixpanel Security Breach Exposing OpenAI API User Account Information

597After Incident
CRITICAL-64
MIX1764305924.477763
Data analytics company Mixpanel suffered a security breach in November 2025, exposing account information for some OpenAI API users. OpenAI has since terminated its relationship with Mixpanel and begun notifying affected customers. Mixpanel Smishing Attack: How the Breach Happened Mixpanel is a product analytics platform that helps enterprises track user behavior across websites, apps, and APIs. The company analyzes key metrics, including retention rates, conversion rates, feature usage, and user journeys. OpenAI used Mixpanel as a third-party web analytics provider to understand product usage and improve its API platform (platform.openai.com), which powers text generation, natural language processing, and computer vision. On November 8, 2025, Mixpanel detected a smishing campaign — a type of phishing attack conducted via SMS text messages designed to trick employees into revealing their login credentials. The following day, November 9, Mixpanel discovered that an attacker had gained unauthorized access to part of their systems and exported a dataset containing customer information. Mixpanel immediately launched its incident response process, which included: Securing affected accounts and revoking all active sessions and sign-ins Rotating compromised Mixpanel credentials for impacted accounts Blocking malicious IP addresses Registering indicators of compromise (IOCs) on its SIEM platform Performing global password resets for all Mixpanel employees Engaging a third-p
INCIDENT DETAILS -
TYPE
Data Breach / Unauthorized Access
IMPACT
Account Information of OpenAI API UsersMixpanel Internal SystemsCustomer Data RepositoryOperational Impact: OpenAI terminated its relationship with Mixpanel; incident response measures implemented (e.g., session revocation, credential rotation, IP blocking)Brand Reputation Impact: Negative (Loss of Trust from High-Profile Client: OpenAI)Identity Theft Risk: Potential (Exposed Account Information)
DATA BREACH
Account InformationSensitivity Of Data: Moderate (Account Information, Potentially Including User Behavior Metrics)
OCTOBER 2025
661Before Incident
SEPTEMBER 2025
659Before Incident
AUGUST 2025
657Before Incident
JULY 2025
655Before Incident
MAY 2025
713Before Incident
Breach
01 May 2025Mixpanel
OpenAI

Mixpanel Data Breach Exposes OpenAI Clients' Details

649After Incident
CRITICAL-64
DEE1534415112725
Threat actors breached Mixpanel, a third-party analytics service used by OpenAI, exposing personally identifiable information (PII) of OpenAI’s customers. The compromised data includes names, email addresses, approximate coarse locations (e.g., city or region), device details (operating system and browser), browsing history (websites visited), and organization or user IDs linked to OpenAI’s API accounts. While the breach did not involve highly sensitive financial or health-related data, the exposure of such PII—particularly email addresses, locations, and API-associated identifiers—poses risks of targeted phishing, identity profiling, or unauthorized access to linked services. The incident highlights vulnerabilities in third-party dependencies and the cascading impact on clients like OpenAI, whose users’ trust and operational security may be undermined by the leak. No ransomware was involved, but the scale of exposed data could enable follow-on attacks or reputational harm.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Personally identifiable information (PII)NamesEmail IDsApproximate coarse locationOperating System detailsBrowser informationWebsites browsedOrganisation IDsUser IDs (API accounts)Brand Reputation Impact: Potential reputational damage due to exposure of sensitive customer dataIdentity Theft Risk: High (due to exposure of PII including names, emails, and location data)
DATA BREACH
Personally identifiable information (PII)NamesEmail IDsApproximate coarse locationOperating System detailsBrowser informationWeb browsing historyOrganisation IDsUser IDs (API accounts)Sensitivity Of Data: High (includes PII and organizational identifiers)Data Exfiltration: Yes (data obtained by threat actors)Personally Identifiable Information: Yes
DECEMBER 2023
757Before Incident
Breach
29 Dec 2023Mixpanel
OpenAI and Mixpanel: OpenAI User Drops Privacy Class Action Over Mixpanel Data Breach

OpenAI User Dismisses Class Action Over Mixpanel Data Breach

696After Incident
CRITICAL-61
MIXOPE1778531201
OpenAI User Dismisses Class Action Over Mixpanel Data Breach A proposed class action lawsuit against OpenAI and data analytics provider Mixpanel was voluntarily dismissed in the U.S. District Court for the Northern District of California. The case centered on a data breach that exposed analytics data from OpenAI’s API users, as well as some ChatGPT users who submitted help center tickets or were logged into the API service. The lawsuit, filed by California resident Jon Woodard, alleged that OpenAI and Mixpanel failed to adequately protect user data from hackers. Mixpanel, which OpenAI used for analytics, experienced a cybersecurity incident that triggered the legal action. The dismissal was issued without prejudice, meaning the case could potentially be refiled, with both parties bearing their own legal costs. The breach highlights ongoing concerns about third-party data handling in AI services and the potential risks to user privacy.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Data Compromised: Analytics data from OpenAI’s API users, and some ChatGPT users who submitted help center tickets or were logged into the API serviceLegal Liabilities: Potential legal action (lawsuit dismissed without prejudice)
DATA BREACH
Type Of Data Compromised: Analytics data

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