Mars Edge is a segment of Mars, Incorporated dedicated to supporting human health through nutrition. It is set up to use the latest science, data, and technology to create easy, enjoyable, and tailored nutrition solutions. It offers evidence-based products for wider groups of people with shared nutritional and health needs and is creating a business in personalized nutrition. In doing so Mars Edge is partnering with start-up companies, academia, and philanthropic organizations to bring ideas to life. Mars Edge's purpose is to contribute to better lives through nutrition.