Main Line Fertility Center Settles Tracking Technology Lawsuit Main Line Fertility Center in Pennsylvania will pay cash payments to individuals whose sensitive data may have been disclosed to third parties via website tracking technologies. Like many healthcare providers, Main Line Fertility Center deployed third-party tracking tools and analytics code on its public website, including Meta Pixel. While these tools can provide valuable data to website owners, their use is problematic in healthcare due to the potential for sensitive data to be transferred to the providers of those tools. Depending on how and where these tools are deployed, they can potentially transfer personally identifiable and health information to those third parties. In the case of Main Line Fertility Center, it was alleged to have used these tools without patients’ knowledge or consent, resulting in individually identifiable information being transferred to third parties, such as Meta. Anonymous plaintiff Jane Doe filed a lawsuit – Jane Doe v. Main Line Fertility, Ltd. – in the Court of Common Pleas of Philadelphia County, Pennsylvania, alleging the use of these tools without the knowledge or consent of patients amounted to negligence and violated the Pennsylvania Unfair Trade Practices Act. The lawsuit also asserted claims of invasion of privacy, breach of implied contract, and unjust enrichment. Main Line Fertility Center maintains that there was no wrongdoing and filed its preliminary objections to