We connect brands to consumers through the things people love, making brands culturally relevant through passions. 100+ passion specialists who live and breathe sport and entertainment and are part of the sub-passions and sub-culture audiences around, and across, those spaces. Audiences who are now co-authors of the spaces they occupy. More discerning than ever, but also yearning for more opportunities to connect with the things they love, and with each-other. There’s a palpable shift from fandom to what we call Fancom. Away from mass homogenised groups following one attitude and towards coalescing communities with intersectional passions and behaviours, which provides a huge opportunity for brands to grow their audiences concentrically Read more