Customers are at the core of every business and developing well-designed customer loyalty programs can give companies a competitive edge. Kellogg Executive Education has designed the six-week Customer Loyalty: Strategy and Application online program for loyalty managers, marketing consultants, general managers, and sales/business development leaders to offer them updated tools to create a top-notch loyalty program and a strategic approach to foster customer loyalty in the long run. Participants will discover innovative methods to stay relevant and enhance the value they bring to their organization. Enrollment Partner: Emeritus