ITIL: the Global Best Practice framework for Digital Product and Service Management. AI-native by design, practical to apply from day one and human-centric at its core. A common language that turns AI complexity into clarity, confidence and growth. ITIL is practical to apply and helps teams turn strategy into action and ambition into measurable outcomes, from day one. The new ITIL connects Digital Product and Service Management end to end, aligning teams, unlocking value and driving momentum across the organization. For IT Service Management - and now, for every role. For every organization, large and small. For all!