Imperial Brands is committed to making a meaningful contribution to tobacco harm reduction by offering adult smokers a range of potentially harm reduced next generation products (NGP) - including heated tobacco, vapes and tobacco-free oral nicotine pouches - as alternatives to cigarettes. Both our own research and the broader scientific literature demonstrate NGP have the exciting potential to be substantially less harmful than continued cigarette smoking. As a responsible, consumer-centric challenger, we're building consumer and regulatory trust in our portfolio by ensuring they’re underpinned by ongoing innovation, the highest quality standards, and rigorous scientific research. Please note this content has been developed for Read more