Mission: Advocate for the adoption of inclusive research methodologies and increased representation in the insights and analytics industry by educating and setting standards of excellence. Vision: To be the originators and accelerators of a new era where inclusive insights is the norm; where all are included, all voices are heard and all help to shape the future of our industry. Initiatives: * Education & Programming. We strive to help the industry develop cultural understanding, responsiveness and competency when working with research participants and research colleagues. We do this through IDEA Forum, the only annual conference designed for those committed to fostering equity in insights, webinars, educational content and speaking Read more