Imagine an agency purpose-built to the needs of the innovators in healthcare. An agency with entrepreneurial energy. Plus all the resources and expertise of IPG Health. Lean. Nimble. Inventive. Hungry. Equally adept at DTC and HCP. And DTP. And Rx to OTC. And any other acronyms that don’t exist yet but will. An agency born of the understanding that beneath the labels of physician, caregiver, or patient, we are all human - that special .01% of life on earth that dreams, feels, inspires and, above all, cares. Because when you keep human at the center of everything you do, something changes. Insights speak to heart as well as head. Data takes on a face. And advertising becomes advocacy. That's the healthcare agency the world needed. That's Read more