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Analyze » hims & hers » HIM1785450848

Incident Score: Analysis & Impact (HIM1785450848)

The details regarding individual company incidents & reports gives you full view from every side.

Rankiteo Score Impact Analysis

Rankiteo Incident Impact-65
Company Score Before Incident789 / 1000
Company Score After Incident724 / 1000
Company LinkView hims & hers Profile
INCIDENT NUMBERHIM1785450848
Type of Cyber IncidentBreach
ATTACK VECTORPixel Trackers
DATA EXPOSEDMedical and healthcare data
INCIDENT DATE31/12/2023
STATUSOngoing

Key Highlights From The Incident Analysis

  • Timeline of hims & hers's Breach and lateral movement inside company's environment.
  • Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
  • How Rankiteo’s incident engine converts technical details into a normalized incident score.
  • How this cyber incident impacts hims & hers Rankiteo cyber scoring and cyber rating.
  • Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.

Full Incident Analysis Transcript

In this Rankiteo incident briefing, we review the hims & hers breach identified under incident ID HIM1785450848.

The analysis begins with a detailed overview of hims & hers's information like the linkedin page: https://www.linkedin.com/company/hims-&-hers, the number of followers: 221459, the industry type: Wellness and Fitness Services and the number of employees: 2002 employees

After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 789 and after the incident was 724 with a difference of -65 which is could be a good indicator of the severity and impact of the incident.

In the next step of the video, we will analyze in more details the incident and the impact it had on hims & hers and their customers.

Hims & Hers recently reported "FTC Sues Hims & Hers Over Alleged Unauthorized Sharing of Sensitive Health Data", a noteworthy cybersecurity incident.

The Federal Trade Commission (FTC) has filed a lawsuit against telehealth provider Hims & Hers, accusing the company of sharing customers’ medical and healthcare data with advertisers and tech platforms including Meta, Snap, Microsoft, Pinterest, Reddit, and X without proper d...

The disruption is felt across the environment, affecting Website tracking systems, and exposing Medical and healthcare data.

In response, and stakeholders are being briefed through Public statement defending privacy policy.

The case underscores how Ongoing.

Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.

The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.

MITRE ATT&CK® Correlation Analysis

Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (60%), supported by evidence indicating deployed pixel trackers on its website. Under the Collection tactic, the analysis identified Automated Collection (T1119) with high confidence (90%), supported by evidence indicating pixel trackers...captured and transmitted users’ sensitive health information and Data from Information Repositories (T1213) with moderate to high confidence (80%), supported by evidence indicating medical and healthcare data...compromised via website tracking systems. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with high confidence (90%), supported by evidence indicating transmitted users’ sensitive health information...with advertisers Meta, Snap, etc. and Transfer Data to Cloud Account (T1537) with moderate to high confidence (70%), supported by evidence indicating shared customers’ medical data with tech platforms including Meta, Snap, Microsoft. Under the Credential Access tactic, the analysis identified Steal Web Session Cookie (T1539) with moderate confidence (50%), supported by evidence indicating meta’s tracking tools to monitor user interactions, such as clicks. Under the Defense Evasion tactic, the analysis identified Impair Defenses: Disable or Modify Tools (T1562.001) with moderate confidence (60%), supported by evidence indicating contradicting its own privacy policy and Masquerading (T1036) with moderate confidence (50%), supported by evidence indicating pixel trackers...without proper disclosure. Under the Impact tactic, the analysis identified Defacement: Internal Defacement (T1491.001) with lower confidence (40%), supported by evidence indicating deceptive billing practices, making it difficult for customers to cancel services and Search Victim-Owned Websites (T1594) with lower confidence (30%), supported by evidence indicating fTC’s broader crackdown on healthcare companies misusing patient data. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.

Sources & References