We unlock growth and competitive advantage by uncovering and quantifying insights into people’s lives and the behaviors, beliefs, attitudes, situations, and cultures that influence their choices. For nearly 20 years, we have armed executives, marketers, strategists, innovators and agency partners with the consumer and business intelligence they need to more confidently make bold strategic decisions. This doesn’t just mean explaining the current environment, but also improving the future state. Halverson Group helps companies define whom they should target and in what situations (Jobs to Be Won™ segmentation), where/when/how to communicate (Choices™ destination mapping), and what it takes to succeed in-market (Reality Tests™ Read more