Hallmark Cards A.I CyberSecurity Scoring
Hallmark Cards
Company Information
Website:https://careers.hallmark.com/
Employees number:17,275
Number of followers:109,459
NAICS:43
Industry Type:Retail
Homepage:hallmark.com
Hallmark Cards Risk Score (AI oriented)
Between 650 and 699
Hallmark CardsRetail
Updated:
29/04/2026
29/04/2026
659/1000
Weak
B
Hallmark Cards Global Score (TPRM)
xxxx
Hallmark CardsRetail
Score locked

Hallmark CardsWeak
Current Score
659B (WEAK)
01000
2 incidents
-68 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JUNE 2026
662
MAY 2026
659
APRIL 2026
710
Breach
29 Apr 2026 • Hallmark Cards
Basic-Fit, Pitney Bowes, Carnival, Hallmark, Inditex and Zara: Blog
Major Ransomware Campaign Targets 40+ Firms Across Retail, Insurance, and Hospitality Sectors
659
CRITICAL-51
INDPITCARBASZARHAL1777466463
Major Ransomware Campaign Targets 40+ Firms Across Retail, Insurance, and Hospitality Sectors
A large-scale ransomware attack has compromised over 40 organizations in the retail, insurance, and hospitality industries, including high-profile companies such as Carnival, Pitney Bowes, Hallmark, and Zara. The incident, classified as a "major" cybersecurity event by the FBI, underscores the growing threat of ransomware in an era of increasingly complex IT infrastructures.
The attack highlights vulnerabilities in sectors handling sensitive customer data, with recent breaches in Europe such as the Venice breach, Basic-Fit data exposure, and an Inditex incident further demonstrating the rising frequency of cyber incidents. U.S. agencies have also issued warnings about PLC attacks, while Microsoft phishing campaigns and an actively exploited Google Chrome zero-day add to the escalating threat landscape.
The incident serves as a reminder that traditional backup strategies alone are insufficient against modern cyber threats, as attackers increasingly target critical systems beyond data storage. Security experts emphasize the role of Security Information and Event Management (SIEM) systems in enabling proactive threat detection and response, helping organizations identify and mitigate risks before they escalate.
INCIDENT DETAILS -
TYPE
DATA BREACH
REFERENCES
MARCH 2026
792
Breach
01 Mar 2026 • Hallmark Cards
Hallmark and Salesforce: Have I Been Pwned’s Post
Hallmark Data Breach Exposes 1.7 Million Customer Records
707
CRITICAL-85
SALHAL1775967850
Hallmark Data Breach Exposes 1.7 Million Customer Records
In a recent cybersecurity incident, greeting card giant Hallmark confirmed a data breach that occurred in March, with attackers gaining access to its Salesforce environment. The stolen data published this week includes 1.7 million unique email addresses, along with names, phone numbers, physical addresses, and customer support ticket details.
Analysis of the exposed records reveals that 82% of the affected email addresses were already linked to LinkedIn profiles, suggesting potential overlap with professional networks. The breach highlights vulnerabilities in third-party integrations, as attackers exploited access to Salesforce, a widely used customer relationship management (CRM) platform.
The incident underscores the risks of storing sensitive customer data in cloud-based systems and the growing trend of attackers targeting enterprise software to extract large-scale datasets. No financial or payment information was reported as compromised, but the exposure of personal details raises concerns about phishing and identity-related fraud. The full impact of the breach remains under investigation.
INCIDENT DETAILS -
TYPE
IMPACT
DATA BREACH
REFERENCES
FEBRUARY 2026
792
JANUARY 2026
792
DECEMBER 2025
792
NOVEMBER 2025
792
OCTOBER 2025
792
SEPTEMBER 2025
792
AUGUST 2025
792
JULY 2025
792
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