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Hallmark Cards

Hallmark Cards Vendor Cyber Rating & Cyber Score

hallmark.com

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day. Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries.


Hallmark Cards A.I CyberSecurity Scoring

Hallmark Cards
Company Information
Website:https://careers.hallmark.com/
Employees number:17,275
Number of followers:109,459
NAICS:43
Industry Type:Retail
Homepage:hallmark.com
Hallmark Cards Risk Score (AI oriented)
Between 650 and 699
logo
Hallmark CardsRetail
Updated:
29/04/2026
659/1000
Weak
B
AaaAaABaaBaBCaaCaC
Powered by our proprietary A.I cyber incident model
Insurance prefers TPRM score to calculate premium
Hallmark Cards Global Score (TPRM)
xxxx
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Hallmark CardsRetail
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Findings

Hallmark Cards
Hallmark CardsWeak
Current Score
659B (WEAK)
01000
2 incidents
-68 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JUNE 2026
662Before Incident
MAY 2026
659Before Incident
APRIL 2026
710Before Incident
Breach
29 Apr 2026Hallmark Cards
Basic-Fit, Pitney Bowes, Carnival, Hallmark, Inditex and Zara: Blog

Major Ransomware Campaign Targets 40+ Firms Across Retail, Insurance, and Hospitality Sectors

659After Incident
CRITICAL-51
INDPITCARBASZARHAL1777466463
Major Ransomware Campaign Targets 40+ Firms Across Retail, Insurance, and Hospitality Sectors A large-scale ransomware attack has compromised over 40 organizations in the retail, insurance, and hospitality industries, including high-profile companies such as Carnival, Pitney Bowes, Hallmark, and Zara. The incident, classified as a "major" cybersecurity event by the FBI, underscores the growing threat of ransomware in an era of increasingly complex IT infrastructures. The attack highlights vulnerabilities in sectors handling sensitive customer data, with recent breaches in Europe such as the Venice breach, Basic-Fit data exposure, and an Inditex incident further demonstrating the rising frequency of cyber incidents. U.S. agencies have also issued warnings about PLC attacks, while Microsoft phishing campaigns and an actively exploited Google Chrome zero-day add to the escalating threat landscape. The incident serves as a reminder that traditional backup strategies alone are insufficient against modern cyber threats, as attackers increasingly target critical systems beyond data storage. Security experts emphasize the role of Security Information and Event Management (SIEM) systems in enabling proactive threat detection and response, helping organizations identify and mitigate risks before they escalate.
INCIDENT DETAILS -
TYPE
Ransomware
DATA BREACH
Sensitivity Of Data: Sensitive customer data
MARCH 2026
792Before Incident
Breach
01 Mar 2026Hallmark Cards
Hallmark and Salesforce: Have I Been Pwned’s Post

Hallmark Data Breach Exposes 1.7 Million Customer Records

707After Incident
CRITICAL-85
SALHAL1775967850
Hallmark Data Breach Exposes 1.7 Million Customer Records In a recent cybersecurity incident, greeting card giant Hallmark confirmed a data breach that occurred in March, with attackers gaining access to its Salesforce environment. The stolen data published this week includes 1.7 million unique email addresses, along with names, phone numbers, physical addresses, and customer support ticket details. Analysis of the exposed records reveals that 82% of the affected email addresses were already linked to LinkedIn profiles, suggesting potential overlap with professional networks. The breach highlights vulnerabilities in third-party integrations, as attackers exploited access to Salesforce, a widely used customer relationship management (CRM) platform. The incident underscores the risks of storing sensitive customer data in cloud-based systems and the growing trend of attackers targeting enterprise software to extract large-scale datasets. No financial or payment information was reported as compromised, but the exposure of personal details raises concerns about phishing and identity-related fraud. The full impact of the breach remains under investigation.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Data Compromised: 1.7 million unique email addresses, names, phone numbers, physical addresses, customer support ticket detailsSystems Affected: Salesforce CRMBrand Reputation Impact: Potential reputational damage due to exposure of customer dataIdentity Theft Risk: High (phishing and identity-related fraud concerns)Payment Information Risk: None reported
DATA BREACH
Email addressesNamesPhone numbersPhysical addressesCustomer support ticket detailsNumber Of Records Exposed: 1.7 millionSensitivity Of Data: High (personally identifiable information)Data Exfiltration: YesPersonally Identifiable Information: Yes
FEBRUARY 2026
792Before Incident
JANUARY 2026
792Before Incident
DECEMBER 2025
792Before Incident
NOVEMBER 2025
792Before Incident
OCTOBER 2025
792Before Incident
SEPTEMBER 2025
792Before Incident
AUGUST 2025
792Before Incident
JULY 2025
792Before Incident

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