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Hallmark Cards

Hallmark Cards Vendor Cyber Rating & Cyber Score

hallmark.com

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day. Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held. Headquartered in Kansas City, Missouri, and employing tens of thousands worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 25 languages with distribution in over 70 countries and 100,000 rooftops worldwide, including a network of independently-owned Hallmark Gold Crown stores in two countries. Hallmark Media is


Hallmark Cards A.I CyberSecurity Scoring

Hallmark Cards
Company Information
Website:https://careers.hallmark.com/
Employees number:17,415
Number of followers:113,131
NAICS:43
Industry Type:Retail
Homepage:hallmark.com
Hallmark Cards Risk Score (AI oriented)
Between 0 and 549
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Hallmark CardsRetail
Updated:
27/07/2026
526/1000
Critical
C
AaaAaABaaBaBCaaCaC
Powered by our proprietary A.I cyber incident model
Insurance prefers TPRM score to calculate premium
Hallmark Cards Global Score (TPRM)
xxxx
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Hallmark CardsRetail
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Findings

Hallmark Cards
Hallmark CardsCritical
Current Score
526C (CRITICAL)
01000
3 incidents
-143.5 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
AUGUST 2026
529Before Incident
JULY 2026
524Before Incident
JUNE 2026
519Before Incident
MAY 2026
512Before Incident
APRIL 2026
562Before Incident
Breach
29 Apr 2026Hallmark Cards
Basic-Fit, Pitney Bowes, Carnival, Hallmark, Inditex and Zara: Blog

Major Ransomware Campaign Targets 40+ Firms Across Retail, Insurance, and Hospitality Sectors

512After Incident
CRITICAL-50
INDPITCARBASZARHAL1777466463
Major Ransomware Campaign Targets 40+ Firms Across Retail, Insurance, and Hospitality Sectors A large-scale ransomware attack has compromised over 40 organizations in the retail, insurance, and hospitality industries, including high-profile companies such as Carnival, Pitney Bowes, Hallmark, and Zara. The incident, classified as a "major" cybersecurity event by the FBI, underscores the growing threat of ransomware in an era of increasingly complex IT infrastructures. The attack highlights vulnerabilities in sectors handling sensitive customer data, with recent breaches in Europe such as the Venice breach, Basic-Fit data exposure, and an Inditex incident further demonstrating the rising frequency of cyber incidents. U.S. agencies have also issued warnings about PLC attacks, while Microsoft phishing campaigns and an actively exploited Google Chrome zero-day add to the escalating threat landscape. The incident serves as a reminder that traditional backup strategies alone are insufficient against modern cyber threats, as attackers increasingly target critical systems beyond data storage. Security experts emphasize the role of Security Information and Event Management (SIEM) systems in enabling proactive threat detection and response, helping organizations identify and mitigate risks before they escalate.
INCIDENT DETAILS -
TYPE
Ransomware
DATA BREACH
Sensitivity Of Data: Sensitive customer data
MARCH 2026
792Before Incident
Breach
01 Mar 2026Hallmark Cards
Hallmark and Salesforce: Have I Been Pwned’s Post

Hallmark Data Breach Exposes 1.7 Million Customer Records

555After Incident
CRITICAL-237
SALHAL1775967850
Hallmark Data Breach Exposes 1.7 Million Customer Records In a recent cybersecurity incident, greeting card giant Hallmark confirmed a data breach that occurred in March, with attackers gaining access to its Salesforce environment. The stolen data published this week includes 1.7 million unique email addresses, along with names, phone numbers, physical addresses, and customer support ticket details. Analysis of the exposed records reveals that 82% of the affected email addresses were already linked to LinkedIn profiles, suggesting potential overlap with professional networks. The breach highlights vulnerabilities in third-party integrations, as attackers exploited access to Salesforce, a widely used customer relationship management (CRM) platform. The incident underscores the risks of storing sensitive customer data in cloud-based systems and the growing trend of attackers targeting enterprise software to extract large-scale datasets. No financial or payment information was reported as compromised, but the exposure of personal details raises concerns about phishing and identity-related fraud. The full impact of the breach remains under investigation.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Data Compromised: 1.7 million unique email addresses, names, phone numbers, physical addresses, customer support ticket detailsSystems Affected: Salesforce CRMBrand Reputation Impact: Potential reputational damage due to exposure of customer dataIdentity Theft Risk: High (phishing and identity-related fraud concerns)Payment Information Risk: None reported
DATA BREACH
Email addressesNamesPhone numbersPhysical addressesCustomer support ticket detailsNumber Of Records Exposed: 1.7 millionSensitivity Of Data: High (personally identifiable information)Data Exfiltration: YesPersonally Identifiable Information: Yes
Breach
01 Mar 2026Hallmark Cards
Betterment, Substack, ADT, Amtrak, Hallmark, CarGurus, Panera Bread and McGraw Hill: Sextortion scammers are exploiting ShinyHunters data leaks

Sextortion Scammers Exploit ShinyHunters Data Leaks in $2,000 Bitcoin Scheme

555After Incident
CRITICAL-237
MCGSUBAMTADTHALPANCARBET1785169886
Sextortion Scammers Exploit ShinyHunters Data Leaks in $2,000 Bitcoin Scheme Cybercriminals are leveraging email addresses from past ShinyHunters data breaches to lend false credibility to a new wave of sextortion scams, demanding $2,000 in Bitcoin from victims. The campaign, reported by BleepingComputer, targets individuals whose personal data was exposed in breaches of companies like Amtrak, Hallmark, ADT, Substack, Betterment, CarGurus, Panera Bread, and McGraw Hill, as well as those affected by the Canvas data breach at a California community college. The scam emails falsely claim to be from ShinyHunters, alleging that the group has compromised victims’ devices, recorded explicit content via webcams, and threatens to leak the footage unless payment is made within 48 hours. A sample email includes a Bitcoin wallet address currently showing no transaction activity and falsely asserts access to browsing history, contacts, and other sensitive data. Despite the threats, no evidence supports the claims. ShinyHunters has denied involvement, and security experts confirm the emails are bluffs, relying on psychological manipulation rather than actual malware or recordings. The scammers likely obtained the email lists from publicly leaked data after ShinyHunters’ failed extortion attempts. The $2,000 demand marks an increase from typical sextortion scams, possibly indicating the scammers acquired the data through purchase or direct download. While the emails vary in sophistication some appearing AI-polished they uniformly lack verifiable proof. Security researchers emphasize that responding to such emails can confirm an active account, leading to further targeting. Victims are advised to ignore the threats, avoid engaging with the scammers, and report the emails as spam. If the message includes a previously used password, users should change it immediately and enable two-factor authentication (2FA). The campaign underscores how leaked data continues to fuel cybercrime, even when the original breach has been addressed.
INCIDENT DETAILS -
TYPE
Sextortion Scam
MOTIVATION
Financial gain
IMPACT
Financial Loss: $2,000 Bitcoin demand per victimData Compromised: Email addresses, previously exposed personal data (no new breach confirmed)Brand Reputation Impact: Potential reputational harm to affected entities due to association with leaked dataIdentity Theft Risk: Increased risk due to exposure of personal data
DATA BREACH
Type Of Data Compromised: Email addresses, personal data (from previous breaches)Sensitivity Of Data: Low to medium (email addresses, no confirmed new breach)Data Exfiltration: No evidence of new data exfiltrationPersonally Identifiable Information: Email addresses, potential passwords (if reused)
FEBRUARY 2026
792Before Incident
JANUARY 2026
792Before Incident
DECEMBER 2025
792Before Incident
NOVEMBER 2025
792Before Incident
OCTOBER 2025
792Before Incident
SEPTEMBER 2025
792Before Incident

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