Comparison Overview

Hallmark Cards

VS

Primark

Hallmark Cards

2501 McGee, Kansas City, Missouri, US, 64108
Last Update: 2026-01-20

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day. Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter. Thank you for visiting Hallmark’s LinkedIn page. We welcome your comments & feedback. If we see behavior or comments that are threatening to Hallmark or individuals, in accordance with LinkedIn’s Professional Community Policies (https://www.linkedin.com/help/linkedin/answer/89880?trk=microsites-frontend_legal_user-agreement&lang=en) we will delete comments. We will not tolerate material that may be abusive, discriminatory, profane, hurtful, harassing or defamatory toward a person, entity, belief or symbol. We also retain the right to remove comments that are off topic or that contain links.

NAICS: 43
NAICS Definition: Retail Trade
Employees: 17,275
Subsidiaries: 9
12-month incidents
0
Known data breaches
0
Attack type number
0

Primark

PO BOX 644, Dublin, Dublin 1, IE
Last Update: 2026-01-17
Between 800 and 849

Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 450+ stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. ­­ Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.

NAICS: 43
NAICS Definition: Retail Trade
Employees: 46,236
Subsidiaries: 0
12-month incidents
0
Known data breaches
0
Attack type number
0

Compliance Badges Comparison

Security & Compliance Standards Overview

https://images.rankiteo.com/companyimages/hallmark-cards.jpeg
Hallmark Cards
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
https://images.rankiteo.com/companyimages/primark-stores-ltd.jpeg
Primark
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
Compliance Summary
Hallmark Cards
100%
Compliance Rate
0/4 Standards Verified
Primark
0%
Compliance Rate
0/4 Standards Verified

Benchmark & Cyber Underwriting Signals

Incidents vs Retail Industry Average (This Year)

No incidents recorded for Hallmark Cards in 2026.

Incidents vs Retail Industry Average (This Year)

No incidents recorded for Primark in 2026.

Incident History — Hallmark Cards (X = Date, Y = Severity)

Hallmark Cards cyber incidents detection timeline including parent company and subsidiaries

Incident History — Primark (X = Date, Y = Severity)

Primark cyber incidents detection timeline including parent company and subsidiaries

Notable Incidents

Last 3 Security & Risk Events by Company

https://images.rankiteo.com/companyimages/hallmark-cards.jpeg
Hallmark Cards
Incidents

No Incident

https://images.rankiteo.com/companyimages/primark-stores-ltd.jpeg
Primark
Incidents

No Incident

FAQ

Primark company demonstrates a stronger AI Cybersecurity Score compared to Hallmark Cards company, reflecting its advanced cybersecurity posture governance and monitoring frameworks.

Historically, Primark company has disclosed a higher number of cyber incidents compared to Hallmark Cards company.

In the current year, Primark company and Hallmark Cards company have not reported any cyber incidents.

Neither Primark company nor Hallmark Cards company has reported experiencing a ransomware attack publicly.

Neither Primark company nor Hallmark Cards company has reported experiencing a data breach publicly.

Neither Primark company nor Hallmark Cards company has reported experiencing targeted cyberattacks publicly.

Neither Hallmark Cards company nor Primark company has reported experiencing or disclosing vulnerabilities publicly.

Neither Hallmark Cards nor Primark holds any compliance certifications.

Neither company holds any compliance certifications.

Hallmark Cards company has more subsidiaries worldwide compared to Primark company.

Primark company employs more people globally than Hallmark Cards company, reflecting its scale as a Retail.

Neither Hallmark Cards nor Primark holds SOC 2 Type 1 certification.

Neither Hallmark Cards nor Primark holds SOC 2 Type 2 certification.

Neither Hallmark Cards nor Primark holds ISO 27001 certification.

Neither Hallmark Cards nor Primark holds PCI DSS certification.

Neither Hallmark Cards nor Primark holds HIPAA certification.

Neither Hallmark Cards nor Primark holds GDPR certification.

Latest Global CVEs (Not Company-Specific)

Description

Typemill is a flat-file, Markdown-based CMS designed for informational documentation websites. A reflected Cross-Site Scripting (XSS) exists in the login error view template `login.twig` of versions 2.19.1 and below. The `username` value can be echoed back without proper contextual encoding when authentication fails. An attacker can execute script in the login page context. This issue has been fixed in version 2.19.2.

Risk Information
cvss3
Base: 5.4
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:R/S:U/C:L/I:L/A:N
Description

A DOM-based Cross-Site Scripting (XSS) vulnerability exists in the DomainCheckerApp class within domain/script.js of Sourcecodester Domain Availability Checker v1.0. The vulnerability occurs because the application improperly handles user-supplied data in the createResultElement method by using the unsafe innerHTML property to render domain search results.

Description

A Remote Code Execution (RCE) vulnerability exists in Sourcecodester Modern Image Gallery App v1.0 within the gallery/upload.php component. The application fails to properly validate uploaded file contents. Additionally, the application preserves the user-supplied file extension during the save process. This allows an unauthenticated attacker to upload arbitrary PHP code by spoofing the MIME type as an image, leading to full system compromise.

Description

A UNIX symbolic link following issue in the jailer component in Firecracker version v1.13.1 and earlier and 1.14.0 on Linux may allow a local host user with write access to the pre-created jailer directories to overwrite arbitrary host files via a symlink attack during the initialization copy at jailer startup, if the jailer is executed with root privileges. To mitigate this issue, users should upgrade to version v1.13.2 or 1.14.1 or above.

Risk Information
cvss3
Base: 6.0
Severity: LOW
CVSS:3.1/AV:L/AC:L/PR:H/UI:N/S:U/C:N/I:H/A:H
cvss4
Base: 6.0
Severity: LOW
CVSS:4.0/AV:L/AC:L/AT:N/PR:H/UI:N/VC:N/VI:N/VA:N/SC:N/SI:H/SA:H/E:X/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
Description

An information disclosure vulnerability exists in the /srvs/membersrv/getCashiers endpoint of the Aptsys gemscms backend platform thru 2025-05-28. This unauthenticated endpoint returns a list of cashier accounts, including names, email addresses, usernames, and passwords hashed using MD5. As MD5 is a broken cryptographic function, the hashes can be easily reversed using public tools, exposing user credentials in plaintext. This allows remote attackers to perform unauthorized logins and potentially gain access to sensitive POS operations or backend functions.