On August 10, 2023, Emmi Roth USA, Inc. suffered a data breach caused by external hacking, as reported by the Maine Office of the Attorney General on September 14, 2023. The breach resulted in the unauthorized access and compromise of sensitive personal information, specifically Social Security numbers, belonging to 1,310 individuals. The exposed data poses significant risks, including identity theft, financial fraud, and long-term reputational harm to the affected individuals.In response, Emmi Roth is providing 24 months of credit monitoring services through Equifax to mitigate potential damages. The incident highlights vulnerabilities in the company’s cybersecurity defenses, raising concerns about the protection of employee or customer data. While the breach did not involve ransomware or operational disruptions, the exposure of highly sensitive personally identifiable information (PII) underscores the severity of the attack, particularly given the potential for fraudulent exploitation of the stolen data.