dentsu A.I CyberSecurity Scoring
dentsu
Company Information
Website:https://bit.ly/3lDa6Ff
Employees number:19,113
Number of followers:1,738,720
NAICS:541613
Industry Type:Advertising Services
Homepage:bit.ly
dentsu Risk Score (AI oriented)
Between 650 and 699
dentsuAdvertising Services
Updated:
01/04/2026
01/04/2026
667/1000
Weak
B
dentsu Global Score (TPRM)
xxxx
dentsuAdvertising Services
Score locked

dentsuWeak
Current Score
667B (WEAK)
01000
2 incidents
-59 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JUNE 2026
674
MAY 2026
672
APRIL 2026
671
MARCH 2026
670
FEBRUARY 2026
667
JANUARY 2026
666
DECEMBER 2025
665
NOVEMBER 2025
664
OCTOBER 2025
722
Breach
28 Oct 2025 • dentsu
Dentsu (via Merkle’s network)
Data Breach at Dentsu's Merkle Network Affecting Employees, Clients, and Suppliers
663
CRITICAL-59
DEN1492114110225
Dentsu, a global advertising and media network, suffered a security breach within its subsidiary Merkle’s network, resulting in the theft of sensitive files. The compromised data included personal and financial details of current and former employees, as well as some clients and suppliers. Exposed information comprised names, bank/payroll details, salaries, National Insurance numbers, and personal contact details.The company detected unusual network activity, triggering an immediate response: systems were taken offline, incident response protocols were activated, and third-party cybersecurity firms alongside law enforcement were engaged. While Dentsu restored operations, the investigation remains ongoing. Affected individuals were notified and offered credit/dark-web monitoring services via Experian Identity Plus to mitigate risks like identity theft or financial fraud.The breach coincides with Dentsu’s strategic review, including potential divestments of its international creative and media divisions, raising concerns about operational stability. The incident underscores vulnerabilities in handling highly sensitive employee and client data, with potential long-term reputational and financial repercussions.
INCIDENT DETAILS -
TYPE
IMPACT
DATA BREACH
REFERENCES
SEPTEMBER 2025
721
AUGUST 2025
720
JULY 2025
719
MAY 2025
771
Breach
01 May 2025 • dentsu
Dentsu
Dentsu Data Breach Affecting Former Employees and LNER Customers
715
CRITICAL-56
DEN0962609112125
Dentsu, a global advertising and marketing agency, suffered a significant data breach affecting its CX agency, Merkle. The incident involved unauthorized access to files containing sensitive personal and financial data of current and former employees, including bank/payroll details, salaries, National Insurance numbers, and contact information. The breach also extended to LNER (London North Eastern Railway) customer data, exposing contact details and journey histories, though no payment or password data was compromised. The breach triggered a complaint to the UK’s Information Commissioner’s Office (ICO), with affected ex-employees forming legal groups (one WhatsApp group exceeding 150 members) to pursue collective action. Dentsu acknowledged the leak exceeded legal reporting thresholds and offered affected individuals a year of Experian Identity Plus for monitoring. However, frustration persists over delayed notifications, unclear specifics of leaked data, and Dentsu’s retention of records beyond standard HMRC timelines (some ex-employees left over a decade ago). The ICO may impose fines (up to £8.7M or 2% of global turnover) if negligence is proven, separate from potential compensation claims.
INCIDENT DETAILS -
TYPE
IMPACT
DATA BREACH
REFERENCES
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