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dentsu

dentsu Vendor Cyber Rating & Cyber Score

bit.ly

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.


dentsu A.I CyberSecurity Scoring

dentsu
Company Information
Website:https://bit.ly/3lDa6Ff
Employees number:19,113
Number of followers:1,738,720
NAICS:541613
Industry Type:Advertising Services
Homepage:bit.ly
dentsu Risk Score (AI oriented)
Between 650 and 699
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dentsuAdvertising Services
Updated:
01/04/2026
667/1000
Weak
B
AaaAaABaaBaBCaaCaC
Powered by our proprietary A.I cyber incident model
Insurance prefers TPRM score to calculate premium
dentsu Global Score (TPRM)
xxxx
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dentsuAdvertising Services
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Score locked
Instant access to detailed risk factors
Vulnerabilities
Benchmark vs. industry & size peers
Findings

dentsu
dentsuWeak
Current Score
667B (WEAK)
01000
2 incidents
-59 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JUNE 2026
674Before Incident
MAY 2026
672Before Incident
APRIL 2026
671Before Incident
MARCH 2026
670Before Incident
FEBRUARY 2026
667Before Incident
JANUARY 2026
666Before Incident
DECEMBER 2025
665Before Incident
NOVEMBER 2025
664Before Incident
OCTOBER 2025
722Before Incident
Breach
28 Oct 2025dentsu
Dentsu (via Merkle’s network)

Data Breach at Dentsu's Merkle Network Affecting Employees, Clients, and Suppliers

663After Incident
CRITICAL-59
DEN1492114110225
Dentsu, a global advertising and media network, suffered a security breach within its subsidiary Merkle’s network, resulting in the theft of sensitive files. The compromised data included personal and financial details of current and former employees, as well as some clients and suppliers. Exposed information comprised names, bank/payroll details, salaries, National Insurance numbers, and personal contact details.The company detected unusual network activity, triggering an immediate response: systems were taken offline, incident response protocols were activated, and third-party cybersecurity firms alongside law enforcement were engaged. While Dentsu restored operations, the investigation remains ongoing. Affected individuals were notified and offered credit/dark-web monitoring services via Experian Identity Plus to mitigate risks like identity theft or financial fraud.The breach coincides with Dentsu’s strategic review, including potential divestments of its international creative and media divisions, raising concerns about operational stability. The incident underscores vulnerabilities in handling highly sensitive employee and client data, with potential long-term reputational and financial repercussions.
INCIDENT DETAILS -
TYPE
data breachunauthorized access
IMPACT
namesbank detailspayroll detailssalary informationNational Insurance numberspersonal contact detailsportion of Merkle’s networkDowntime: temporary (some systems taken offline as precaution)Operational Impact: minimal (fully operational after containment)Brand Reputation Impact: potential (ongoing investigation amid speculation about Dentsu's future)Identity Theft Risk: high (bank, payroll, and PII exposed)Payment Information Risk: high (bank details compromised)
DATA BREACH
personal identifiable information (PII)financial dataemployment recordsSensitivity Of Data: high (includes bank details, National Insurance numbers, and salary information)namesNational Insurance numberspersonal contact details
SEPTEMBER 2025
721Before Incident
AUGUST 2025
720Before Incident
JULY 2025
719Before Incident
MAY 2025
771Before Incident
Breach
01 May 2025dentsu
Dentsu

Dentsu Data Breach Affecting Former Employees and LNER Customers

715After Incident
CRITICAL-56
DEN0962609112125
Dentsu, a global advertising and marketing agency, suffered a significant data breach affecting its CX agency, Merkle. The incident involved unauthorized access to files containing sensitive personal and financial data of current and former employees, including bank/payroll details, salaries, National Insurance numbers, and contact information. The breach also extended to LNER (London North Eastern Railway) customer data, exposing contact details and journey histories, though no payment or password data was compromised. The breach triggered a complaint to the UK’s Information Commissioner’s Office (ICO), with affected ex-employees forming legal groups (one WhatsApp group exceeding 150 members) to pursue collective action. Dentsu acknowledged the leak exceeded legal reporting thresholds and offered affected individuals a year of Experian Identity Plus for monitoring. However, frustration persists over delayed notifications, unclear specifics of leaked data, and Dentsu’s retention of records beyond standard HMRC timelines (some ex-employees left over a decade ago). The ICO may impose fines (up to £8.7M or 2% of global turnover) if negligence is proven, separate from potential compensation claims.
INCIDENT DETAILS -
TYPE
Data BreachUnauthorized Access
IMPACT
Bank/payroll detailsSalary informationNational Insurance numbersPersonal contact detailsLNER customer contact detailsLNER journey informationMerkle’s (Dentsu’s CX agency) networkCollective legal action being considered by former employeesFrustration over lack of follow-up communicationComplaints about prolonged data retention (10+ years)Potential reputational damage due to legal action and regulatory scrutinyNegative media coveragePotential ICO fines (up to £8.7M or 2% of global turnover)Group action claims by former employeesViolation of UK GDPR and Data Protection Act 2018 (excessive data retention)High (due to exposure of National Insurance numbers, bank details, and personal contact information)Exposed for former employees (bank/payroll details)Not affected for LNER customers
DATA BREACH
Personal Identifiable Information (PII)Financial DataEmployment RecordsCustomer Contact DetailsJourney InformationSensitivity Of Data: High (includes National Insurance numbers, bank details, salaries)NamesNational Insurance numbersBank/payroll detailsSalariesPersonal contact details (email/phone/address)

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