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Deep Root Analytics

Deep Root Analytics Vendor Cyber Rating & Cyber Score

deeprootanalytics.com
in
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ISO 27001
SOC 2 Type 1
SOC 2 Type 2
PCI DSS
HIPAA
GDPR

Deep Root is an audience-powered analytics company that does four things: 1. IDENTIFIES your organization’s ideal audiences 2. ANALYZES how they consume media to optimize your strategy 3. INTEGRATES them into platforms for linear, addressable and digital ad delivery 4. MEASURES how your audiences are being impacted by paid and earned media We do this by leveraging our analytics infrastructure that produces a variety of highly accurate probabilities for every adult in your market on what matters most. We then match those audiences to observed TV viewership data to create audience-specific TV ratings as well as into addressable and digital ad platforms for online activation. Our state-of-the-art targeting capabilities make your


DRA A.I CyberSecurity Scoring

Incident Details
DRA
Company Information
Website:http://www.deeprootanalytics.com
Employees number:11
Number of followers:1,262
NAICS:541613
Industry Type:Advertising Services
Homepage:deeprootanalytics.com
Cyber Premium EstimationGet Supply Chain
DRA Risk Score (AI oriented)
Between 700 and 749
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DRAAdvertising Services
Updated:
31/03/2026
726/1000
Moderate
Ba
AaaAaABaaBaBCaaCaC
Powered by our proprietary A.I cyber incident model
✖ Insurance prefers TPRM score to calculate premium
DRA Global Score (TPRM)
xxxx
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DRAAdvertising Services
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Vulnerabilities
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Findings

DRA
DRAModerate
Current Score
726Ba (MODERATE)
01000
1 incidents
0 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JUNE 2026
727Before Incident
MAY 2026
727Before Incident
APRIL 2026
726Before Incident
MARCH 2026
726Before Incident
FEBRUARY 2026
726Before Incident
JANUARY 2026
725Before Incident
DECEMBER 2025
725Before Incident
NOVEMBER 2025
724Before Incident
OCTOBER 2025
724Before Incident
SEPTEMBER 2025
723Before Incident
AUGUST 2025
723Before Incident
JULY 2025
722Before Incident
JUNE 2017
749Before Incident
Data Leak
01 Jun 2017 • DRA
Deep Root Analytics

Exposure of 200 Million Voter Records by Deep Root Analytics

577After Incident
CRITICAL-172
DEE2339251123
The greatest expose of its sort in history, researcher Chris Vickery discovered approximately 200 million voter records in an insecure Amazon S3 bucket kept by Deep Root Analytics (DRA). First and last name, date of birth, phone number, party affiliation, ethnicity, voter registration information, and a flag in case the voter appears on the federal Do-Not-Call registry are all included in the records. There are more characteristics in the voter files that could have been utilised for analysis based on religion and ethnicity. Complete voter files that were assembled by DRA and at least two additional contractors, Target Point Consulting Inc. and Data Trust, are included in the collection.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
First and last nameDate of birthPhone numberParty affiliationEthnicityVoter registration informationDo-Not-Call registry flag
DATA BREACH
First and last nameDate of birthPhone numberParty affiliationEthnicityVoter registration informationDo-Not-Call registry flagNumber Of Records Exposed: Approximately 200 millionSensitivity Of Data: HighFirst and last nameDate of birthPhone numberEthnicity
REFERENCES
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