FullBeauty Brands Reports Data Breach Exposing Sensitive Customer Information FullBeauty Brands, Inc., a New York-based retail apparel company specializing in plus-size clothing under brands like CUUP, ELOQUII, and Jessica London, disclosed a data breach to the Texas Attorney General on January 23, 2026. The incident involved unauthorized access to systems containing sensitive personal identifiable information (PII) and protected health information (PHI) of an undisclosed number of individuals. While specific details of the breach remain undisclosed, the exposed data may include names, contact information, financial details, and health-related records, varying by individual. FullBeauty, which employs over 1,000 people and operates additional centers in Indianapolis and El Paso, has begun notifying affected individuals. The company’s filing with the Texas Attorney General marks the first public acknowledgment of the incident, though no further technical or investigative details have been released. The breach highlights ongoing risks to consumer data in the retail sector, particularly for companies handling both PII and PHI.