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Coupang

Coupang Vendor Cyber Rating & Cyber Score

aboutcoupang.com

Coupang is a U.S.-based Fortune 150 tech company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands that include Coupang, Coupang Eats, Coupang Play, and Farfetch. We help drive the sale of billions of dollars of American goods and agricultural products to South Korea, Taiwan, and 190+ countries and territories.


Coupang A.I CyberSecurity Scoring

Coupang
Company Information
Website:https://www.aboutcoupang.com/
Employees number:8,652
Number of followers:242,085
NAICS:5112
Industry Type:Software Development
Homepage:aboutcoupang.com
Coupang Risk Score (AI oriented)
Between 0 and 549
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CoupangSoftware Development
Updated:
15/06/2026
100/1000
Critical
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Powered by our proprietary A.I cyber incident model
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Coupang Global Score (TPRM)
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CoupangSoftware Development
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Findings

Coupang
CoupangCritical
Current Score
100C (CRITICAL)
01000
23 incidents
-75 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JUNE 2026
100Before Incident
Breach
11 Jun 2026Coupang
Coupang: South Korea privacy regulator to fine Coupang $409 mln over data breach

Coupang Data Breach and Regulatory Fine

100After Incident
CRITICAL0
COU1781144709
South Korea’s Privacy Regulator Imposes $409 Million Fine on Coupang Over Massive Data Breach South Korea’s Personal Information Protection Commission (PIPC) has announced a record $409 million (550 billion KRW) fine against e-commerce giant Coupang for a 2023 data breach that exposed the personal information of over 10 million customers. The penalty, the largest ever issued by the PIPC, stems from the company’s failure to implement adequate security measures, leading to unauthorized access to sensitive user data. The breach, detected in June 2023, involved the theft of customer names, phone numbers, email addresses, and partial payment details. Investigators found that Coupang had neglected basic cybersecurity protocols, including weak encryption and insufficient access controls, allowing attackers to exploit vulnerabilities in its systems. The PIPC also criticized the company for delayed breach notifications, which violated South Korea’s strict data protection laws. Coupang, a major player in South Korea’s e-commerce market, has faced growing scrutiny over its data handling practices. The fine underscores the regulator’s increasingly aggressive stance on corporate accountability in cybersecurity. While the company has since strengthened its security infrastructure, the incident has raised concerns about the broader risks of data mismanagement in the region’s digital economy. The case sets a precedent for future enforcement actions, signaling that even industry leaders will face severe consequences for lapses in protecting consumer data.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Financial Loss: $409 million (fine)Data Compromised: Personal information of over 10 million customersBrand Reputation Impact: Raised concerns about data mismanagement in the region’s digital economyLegal Liabilities: Violation of South Korea’s data protection lawsPayment Information Risk: Partial payment details exposed
DATA BREACH
Customer namesPhone numbersEmail addressesPartial payment detailsNumber Of Records Exposed: Over 10 millionSensitivity Of Data: High (personally identifiable information and payment details)Data Encryption: Weak encryptionPersonally Identifiable Information: Yes
MAY 2026
100Before Incident
APRIL 2026
100Before Incident
Breach
24 Apr 2026Coupang
Coupang: South Korea says Coupang data breach probe affects US security talks

Coupang Data Breach Complicates US Security Talks

100After Incident
CRITICAL0
COU1777026311
South Korea’s Coupang Data Breach Complicates US Security Talks South Korea’s National Security Adviser, Wi Sung-lac, confirmed on Friday that an ongoing investigation into a major data breach at e-commerce giant Coupang is creating friction in security negotiations with the United States. The government has emphasized that the probe should proceed independently of broader security discussions, as linking the two could undermine diplomatic progress. The breach, which has drawn regulatory scrutiny, has raised concerns about its potential impact on sensitive bilateral talks. While South Korea maintains that private sector issues should not derail strategic cooperation, the incident has introduced complications in high-level consultations. Details on the scope of the breach, including the number of affected users or the nature of exposed data, remain undisclosed. The situation underscores the growing intersection of cybersecurity incidents and geopolitical relations, particularly as digital threats increasingly influence national security priorities.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Brand Reputation Impact: Undermined diplomatic progress
MARCH 2026
100Before Incident
Breach
09 Mar 2026Coupang
Coupang: Data breaches push South Korea toward stricter corporate liability rules

Coupang Data Breach and South Korea's PIPA Amendment Proposal

100After Incident
CRITICAL0
COU1773059618
South Korea Moves to Tighten Corporate Liability for Data Breaches On March 9, 2026, South Korea’s government and ruling party proposed a second revision to the Personal Information Protection Act (PIPA), aiming to hold companies more accountable for large-scale data breaches. The amendment seeks to simplify compensation claims for victims by removing the requirement to prove a company’s intent or negligence, shifting the burden of proof onto businesses. The push for stricter regulations follows a series of high-profile breaches, including a recent incident at e-commerce giant Coupang, where personal data linked to numerous user accounts may have been exposed. The case has heightened scrutiny over corporate data protection practices. Under the proposed changes, the Personal Information Protection Commission (PIPC) would gain expanded authority, including the power to issue emergency protective orders to contain the spread of compromised data. The amendment also introduces criminal penalties for individuals who knowingly obtain or distribute leaked personal information, closing a legal gap that previously applied only to employees who unlawfully disclosed data. Officials note that victims often face challenges in gathering evidence to support claims, as companies frequently withhold details on breach causes or resulting damages. The reform aims to streamline the process for affected individuals to seek redress while increasing deterrence against lax security practices.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Data Compromised: Personal data linked to numerous user accountsBrand Reputation Impact: Heightened scrutiny over corporate data protection practicesLegal Liabilities: Potential increased liability under proposed PIPA amendments
DATA BREACH
Type Of Data Compromised: Personal dataPersonally Identifiable Information: Yes
Breach
09 Mar 2026Coupang
Coupang: Naver gains e-commerce users after Coupang data breach

Coupang Personal Data Breach Impacting E-Commerce Market Share

100After Incident
CRITICAL0
COU1773117067
Naver Gains Ground in South Korea’s E-Commerce Market as Coupang Faces Post-Breach Shifts South Korea’s e-commerce landscape is undergoing a notable shift, with Naver capitalizing on a personal data breach at rival Coupang to expand its market share. According to data from WiseApp Retail, Naver’s Naver Plus Store saw 7.5 million monthly active users in February, a 5.9% increase from January, while Coupang though still leading with 33.1 million users experienced a 0.2% decline in the same period. Naver’s growth extends beyond user numbers. Samsung Securities reported that Naver Shopping’s transaction volume surged 28% year-over-year in February, outpacing Coupang’s 10% growth and the broader market. This momentum has driven Naver’s commerce revenue to 1.054 trillion won ($790 million) in Q4 2025, a 36% annual increase, with full-year revenue reaching 3.69 trillion won ($2.76 billion) the company’s fastest-growing segment. To challenge Coupang’s dominance in fast delivery, Naver is aggressively expanding its logistics network. The company aims to increase N Delivery’s share of Smart Store transactions to 50% within three years, leveraging partnerships like Kurly N Mart, a joint grocery service with Kurly, which has seen monthly transaction growth exceeding 50%. Naver’s AI-driven recommendation technology is further strengthening its platform. The Naver Plus Store app surpassed 12.9 million cumulative downloads by Q4 2025 and was recognized as a top new shopping app in the Asia-Pacific region by Sensor Tower. In February, Naver introduced a beta AI shopping agent to enhance personalized product recommendations and search functionality. The commerce boom has also fueled Naver’s fintech ecosystem, with payment volume reaching 23 trillion won ($17.2 billion) in Q4 2025, a 19% year-over-year increase. Analysts, including Oh Dong-hwan of Samsung Securities, predict sustained growth, citing improved delivery capabilities, membership benefits, and AI-driven shopping services as key drivers. As Naver continues to close the gap with Coupang, the shift underscores the competitive dynamics of South Korea’s e-commerce sector, particularly in the wake of security concerns at its largest player.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Data Compromised: Personal DataOperational Impact: Decline in monthly active users (0.2%) and slower transaction growth (10% YoY vs. Naver's 28%)Brand Reputation Impact: Loss of market share to competitor Naver
DATA BREACH
Type Of Data Compromised: Personal Data
FEBRUARY 2026
100Before Incident
JANUARY 2026
100Before Incident
Vulnerability
30 Jan 2026Coupang
Ivanti: Ivanti Endpoint Manager Vulnerability Allows Remote Code Execution,

Ivanti Discloses Two Critical EPMM Vulnerabilities with Active Exploitation

100After Incident
CRITICAL0
IVA1769791658
Ivanti Discloses Two Critical EPMM Vulnerabilities with Active Exploitation Ivanti has revealed two critical vulnerabilities in its Endpoint Manager Mobile (EPMM) software, tracked as CVE-2026-1281 and CVE-2026-1340, both carrying a CVSS score of 9.8. The flaws stem from code injection issues and enable unauthenticated remote code execution (RCE) with no user interaction or additional privileges required only network access. The vulnerabilities affect multiple EPMM versions, including 12.5.0.0, 12.6.0.0, 12.7.0.0, 12.5.1.0, and 12.6.1.0, but do not impact other Ivanti products, such as Ivanti Neurons for MDM or Ivanti Endpoint Manager (EPM). Cloud-based deployments with Sentry integration remain unaffected. Ivanti has confirmed active exploitation in a limited number of customer environments, underscoring the urgency of remediation. The company has released version-specific RPM patches for affected deployments, which can be applied without downtime. However, the patches do not persist through upgrades, requiring reinstallation after version changes. A permanent fix will be included in EPMM 12.8.0.0, scheduled for release in Q1 2026. For heightened security, Ivanti recommends rebuilding the EPMM appliance and migrating data, avoiding the need for device re-enrollment. Organizations are advised to prioritize patching due to the low attack complexity, unauthenticated access, and confirmed exploitation. Early adoption of EPMM 12.8.0.0 is encouraged to eliminate recurring patch reapplications.
INCIDENT DETAILS -
TYPE
Vulnerability Exploitation
IMPACT
Systems Affected: Ivanti Endpoint Manager Mobile (EPMM)
JANUARY 2026
100Before Incident
Breach
21 Jan 2026Coupang
Coupang: Coupang (CPNG) Valuation Reassessed After Massive Data Breach And Leadership Shake Up

Coupang Massive Data Breach

100After Incident
CRITICAL0
COU1768995457
Coupang Hit by Massive Data Breach, CEO Resigns Amid Stock Decline South Korean e-commerce giant Coupang (CPNG) has disclosed a major cybersecurity breach affecting 33.7 million customer accounts, prompting CEO Park Dae-joon’s resignation and a $1 billion compensation plan for impacted users. The incident has intensified scrutiny over the company’s security practices and leadership stability. The breach coincides with a sharp 34.21% decline in Coupang’s share price over the past 90 days and a 12.37% drop year-to-date, though the company’s three-year total shareholder return remains positive at 24.73%. Coupang, which reported $33.66 billion in revenue and $390 million in net income, now faces investor uncertainty as its P/E ratio of 95.9x far above industry peers raises valuation concerns. While a discounted cash flow (DCF) model suggests the stock may be 21.4% undervalued relative to its estimated future cash flow value of $26.07 per share, the breach and leadership shakeup could further pressure market sentiment. The company’s high valuation multiples, coupled with operational risks, leave its stock trajectory uncertain as it navigates the fallout.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Financial Loss: $1 billion (compensation plan)Data Compromised: 33.7 million customer accountsBrand Reputation Impact: Intensified scrutiny over security practices and leadership stability
DATA BREACH
Number Of Records Exposed: 33.7 million
JANUARY 2026
100Before Incident
Breach
13 Jan 2026Coupang
Coupang: Nomura downgrades Coupang to 'neutral' on data breach, regulatory risks

Coupang Data Breach and Regulatory Risks

100After Incident
CRITICAL0
COU1768300103
Coupang Downgraded by Nomura Over Data Breach and Regulatory Risks Nomura has downgraded South Korean e-commerce giant Coupang to a "neutral" rating, citing heightened risks from a recent data breach and potential regulatory fallout. The downgrade reflects concerns over the company’s exposure to cybersecurity vulnerabilities and the financial or operational consequences of compliance challenges. While details of the breach remain limited, the incident underscores growing scrutiny of data protection practices in the tech and retail sectors. Regulatory bodies may impose stricter oversight or penalties, particularly in markets with stringent privacy laws. The downgrade could signal broader investor caution regarding companies facing cybersecurity threats or enforcement actions. The move follows a pattern of financial institutions reassessing risk profiles in response to high-profile breaches, where operational disruptions and reputational damage often translate into market volatility. Coupang has yet to release a full incident report, leaving the scope and impact of the breach unclear. Further developments may influence its stock performance and regulatory standing in the coming months.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Brand Reputation Impact: Downgrade to 'neutral' by Nomura
JANUARY 2026
100Before Incident
Breach
09 Jan 2026Coupang
Coupang: Coupang customers on alert over phishing attempts after data breach

Coupang-Related Voice Phishing Scams Exploiting Personal Data Leaks

100After Incident
CRITICAL0
COU1767939226
Coupang Users Targeted in Sophisticated Voice Phishing Scams A rising wave of voice phishing attacks is targeting customers of South Korea’s largest e-commerce platform, Coupang, exploiting fears of data leaks and fraudulent credit card schemes. Victims report receiving calls from scammers posing as delivery personnel or customer service representatives, armed with personal details—including names, phone numbers, and partial bank account information—to lend credibility to their schemes. One anonymous Coupang user recounted nearly falling victim after a caller, claiming to be a credit card delivery agent, informed her that a card had been issued in her name. When she denied applying for it, the scammer alleged her identity had been stolen via Coupang and directed her to call a fake customer service line (beginning with 1544). The imposter then referenced her bank account details, prompting her to hang up before any financial harm occurred. Authorities, including the Financial Supervisory Service (FSS) and police, warn that these scams are growing in frequency. Common tactics include fake credit card issuance alerts, fraudulent compensation claims for delayed deliveries, and malicious links disguised as delivery updates. Scammers often reuse personal data from past breaches to craft convincing scenarios, though no confirmed financial losses have been reported in Coupang-related cases to date. The FSS has called for heightened monitoring as criminals refine their methods, leveraging the platform’s widespread use to manipulate victims through seemingly legitimate interactions.
INCIDENT DETAILS -
TYPE
Phishing / Social Engineering
MOTIVATION
Financial gain, Identity theft
IMPACT
Financial Loss: No confirmed financial losses reportedData Compromised: Personal data (names, phone numbers, bank account details)Customer Complaints: Increased customer anxiety and complaintsBrand Reputation Impact: Negative impact on Coupang's brand reputation due to perceived data leaksIdentity Theft Risk: High risk of identity theftPayment Information Risk: Potential risk to payment information
DATA BREACH
Type Of Data Compromised: Personal data (names, phone numbers, bank account details)Sensitivity Of Data: High (Personally Identifiable Information)Personally Identifiable Information: Names, phone numbers, bank account details
DECEMBER 2025
100Before Incident
Breach
16 Dec 2025Coupang
Coupang and Inc.: Coupang, Inc. Securities Fraud Class Action Result of Data Breach and 20% Stock Decline - Investors may Contact Lewis Kahn, Esq, at Kahn Swick & Foti, LLC

Coupang Securities Class Action Over Undisclosed Data Breach and Cybersecurity Failures

100After Incident
CRITICAL0
COU1768977298
Coupang Faces Securities Class Action Over Undisclosed Data Breach and Cybersecurity Failures A securities class action lawsuit against Coupang, Inc. (NYSE: CPNG) alleges the e-commerce giant and its executives violated federal securities laws by failing to disclose a six-month-long data breach involving unauthorized access to sensitive customer information. The breach, enabled by inadequate cybersecurity protocols, went undetected as a former employee exploited system vulnerabilities from May 7 to December 16, 2025 the defined "Class Period" for the lawsuit. Plaintiffs claim Coupang misled investors by omitting critical details, including: (1) the company’s weak security controls, which allowed prolonged unauthorized access; (2) the heightened risk of regulatory and legal repercussions; and (3) the failure to promptly report the breach in SEC filings, as required by law. The lawsuits argue these omissions rendered Coupang’s public statements materially false and misleading. Two cases are currently pending: Barry v. Coupang, Inc. (No. 25-cv-10795, U.S. District Court for the Northern District of California) and Lee v. Coupang, Inc. (No. 26-cv-00047, U.S. District Court for the Western District of Washington), which expanded the class period. Investors who purchased Coupang securities during the Class Period have until February 17, 2026, to file as lead plaintiffs. The lawsuits are led by Kahn Swick & Foti, LLC (KSF), a securities litigation firm ranked among the top 10 nationally by ISS Securities Class Action Services for settlement value. KSF, co-founded by former Louisiana Attorney General Charles C. Foti, Jr., specializes in recovering losses for investors affected by corporate fraud.
INCIDENT DETAILS -
TYPE
Data Breach
MOTIVATION
Unauthorized access to sensitive customer information
IMPACT
Data Compromised: Sensitive customer informationBrand Reputation Impact: Heightened risk of regulatory and legal repercussionsLegal Liabilities: Securities class action lawsuit, potential regulatory fines
DATA BREACH
Type Of Data Compromised: Sensitive customer informationSensitivity Of Data: HighPersonally Identifiable Information: Yes
DECEMBER 2025
100Before Incident
Breach
01 Dec 2025Coupang
Coupang’s massive data breach undercuts national security certification

Coupang Major Data Leak Affecting 33.7 Million Customer Accounts

100After Incident
CRITICAL0
COU1764518078
Audio report: written by reporters, read by AI Coupang, Korea’s largest e-commerce platform, disclosed a major data leak last week affecting 33.7 million customer accounts. The scale surpasses the breach at SK Telecom, which affected 23.24 million people and resulted in the largest fine ever imposed for violations of personal information protection. It is comparable to the 2011 hacking incident that exposed data from 35 million Cyworld and Nate users.The leaked information includes customer names, email addresses, delivery addresses and phone numbers. Coupang says payment information, credit card numbers and login credentials were not compromised, and that customers need not take separate action. Still, the scale of the breach has left users uneasy. The company had reported only 4,500 affected accounts nine days earlier, a figure that turned out to be 7,500 times smaller than the actual number. Customers are advised to avoid phone calls or messages impersonating Coupang.Unlike past data leaks at telecom companies, which were typically caused by hacking, this case may involve a former employee from China. Investigators suspect he extracted customer data over five months without the company noticing. If true, the incident exposes serious flaws in Coupang’s internal controls and access management. Since 2020, the company has suffered four data breaches and been fined a total of 1.5 billion won ($1.02 million). Each time, it pledged to prevent recurrence, yet the assurances prov
INCIDENT DETAILS -
TYPE
Data BreachInsider Threat
MOTIVATION
Potentially Financial Gain (Data Theft)Unclear (Under Investigation)
IMPACT
Customer NamesEmail AddressesDelivery AddressesPhone NumbersLoss of Customer TrustReputational DamageIncreased Unease Among UsersSevere Damage Due to Repeated BreachesLoss of Credibility in Data ProtectionPotential Fines (Historical Fines: 1.5 Billion KRW / $1.02 Million)High (Due to PII Exposure)None (Payment Info and Login Credentials Reportedly Uncompromised)
DATA BREACH
Personally Identifiable Information (PII)Number Of Records Exposed: 33.7 MillionModerate to High (PII but No Payment Data)Yes (Over Five Months)NamesEmail AddressesDelivery AddressesPhone Numbers
NOVEMBER 2025
100Before Incident
Breach
06 Nov 2025Coupang
Coupang

Coupang Data Breach Exposing Personal Information of Over 4,500 Customers

100After Incident
CRITICAL0
COU4132641112125
Coupang, a South Korean e-commerce giant, suffered a data breach where unauthorized access to 4,536 customer accounts went undetected for 12 days (from November 6 to November 18). The breach was caused by the exploitation of signed access tokens, allowing attackers to view sensitive customer data, including names, phone numbers, shipping addresses, and the five most recent orders. The company failed to detect the intrusion promptly and delayed notifying affected customers, raising concerns about its cybersecurity measures. While Coupang revoked the compromised tokens and reported the incident within the 24-hour legal deadline, the prolonged exposure of personal data has led to criticism over its detection capabilities and transparency. Regulatory bodies, including the Ministry of Science and ICT, KISA, and the Personal Information Protection Commission, are investigating the breach’s cause and impact. The incident highlights vulnerabilities in authentication mechanisms and underscores the risks of unauthorized data access in large-scale digital platforms.
INCIDENT DETAILS -
TYPE
data breachunauthorized access
IMPACT
namesphone numbersshipping addressesfive most recent ordersdelivery address book entriesuser account profilesBrand Reputation Impact: criticism for delayed detection and disclosureLegal Liabilities: investigation by Ministry of Science and ICT, KISA, and Personal Information Protection CommissionIdentity Theft Risk: potential (due to exposed PII)
DATA BREACH
personal informationorder historydelivery addressesNumber Of Records Exposed: 4,536Sensitivity Of Data: moderate (PII including names, phone numbers, addresses)
NOVEMBER 2025
200Before Incident
Breach
01 Nov 2025Coupang
Coupang Inc.: Taiwanese Coupang users to get NT$1,000 voucher after data leak

Coupang Data Breach Affecting 200,000 Taiwanese Users

100After Incident
CRITICAL-100
COU1772001384
Coupang Offers NT$200 Million in Compensation After Data Breach Affecting 200,000 Taiwanese Users South Korean e-commerce giant Coupang Inc. will compensate over 200,000 Taiwanese customers following a November 2023 data breach that exposed personal information. Starting March 8, eligible users can claim a NT$1,000 (US$32) gift voucher via the Coupang app, a dedicated website, or customer service. The breach stemmed from a former employee who accessed customer data from the company’s systems. While Coupang initially stated there was no evidence of Taiwanese users being affected, cybersecurity firm Mandiant later confirmed that 200,000 Taiwanese accounts had their data exposed, including names, emails, phone numbers, and delivery addresses. However, sensitive details such as credit card numbers, passwords, and national ID numbers were not compromised. In South Korea, Coupang issued 50,000 won (US$34.91) vouchers to 33.7 million account holders as part of a similar compensation program. The company reported that only one Taiwanese customer’s data was stored locally, with the rest belonging to South Korean users. Coupang has recovered all devices used by the former employee and conducted a full forensic analysis. While there is no evidence of data being sold or misused, the company has updated its systems to prevent future leaks. Investigations remain ongoing.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Financial Loss: NT$200 million (compensation)Data Compromised: Personal information (names, emails, phone numbers, delivery addresses)Brand Reputation Impact: YesIdentity Theft Risk: PotentialPayment Information Risk: No
DATA BREACH
NamesEmailsPhone numbersDelivery addressesNumber Of Records Exposed: 200,000Sensitivity Of Data: Low to Moderate (no credit card numbers, passwords, or national ID numbers)Data Exfiltration: No evidence of data being sold or misusedPersonally Identifiable Information: Yes
Breach
01 Nov 2025Coupang
Coupang: Coupang Data Breach Widens: 165,000 More Customers Affected in 2026 Attack

Coupang Suffers Second Major Data Breach in South Korea, Exposing 165,000 More Customers

100After Incident
CRITICAL-100
COU1770296279
Coupang Suffers Second Major Data Breach in South Korea, Exposing 165,000 More Customers South Korea’s largest e-commerce retailer, Coupang, has disclosed a second significant data breach, exposing the personal information of an additional 165,000 customers. The incident, confirmed on 5 February 2026 following a government investigation, expands the fallout from a November 2025 cyberattack that initially compromised 33 million records over half of South Korea’s population. The latest breach involved names, phone numbers, and residential addresses of affected users. While financial data, login credentials, email accounts, and order histories were not accessed, the exposure of contact details raises concerns over potential identity theft and targeted fraud. This incident follows a 2025 breach that leaked 460,000 records, underscoring a pattern of security failures at the company. South Korea’s Fair Trade Commission (FTC) is conducting a swift investigation, with the possibility of strict sanctions, including business suspension, if violations of the Personal Information Protection Act are found. Legal experts, including Kyung Hee University law professor Song Se-ryeon, warn that punitive action against Coupang could set a precedent for major platform firms. Coupang’s CEO is currently under criminal investigation, with probes expected to continue through 2026. The company faces fines, litigation, and mandatory security reforms, while regulators push for stronger cybersecurity measures across Asia. The breach has intensified scrutiny on corporate data protection, with trust in Coupang eroding amid fears of market share losses to competitors.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Data Compromised: Personal information (names, phone numbers, residential addresses)Brand Reputation Impact: Eroding trust, potential market share losses to competitorsLegal Liabilities: Fines, litigation, mandatory security reformsIdentity Theft Risk: HighPayment Information Risk: None
DATA BREACH
NamesPhone numbersResidential addressesNumber Of Records Exposed: 165,000Sensitivity Of Data: ModeratePersonally Identifiable Information: Yes
OCTOBER 2025
200Before Incident
SEPTEMBER 2025
188Before Incident
AUGUST 2025
234Before Incident
Breach
18 Aug 2025Coupang
Canadian Investment Regulatory Organization: 750,000 Impacted by Data Breach at Canadian Investment Watchdog

CIRO Data Breach Exposes Personal Information of 750,000 Individuals

172After Incident
CRITICAL-62
CIR1768585990
CIRO Data Breach Exposes Personal Information of 750,000 Individuals The Canadian Investment Regulatory Organization (CIRO) disclosed a data breach on August 18, 2025, revealing that hackers accessed the personal information of approximately 750,000 individuals in an August cyberattack. The breach stemmed from a sophisticated phishing incident, which led to temporary system shutdowns, though CIRO confirmed its critical regulatory functions remained unaffected. According to CIRO, the compromised data includes sensitive details such as annual income, dates of birth, government-issued ID numbers, phone numbers, investment account numbers, social insurance numbers, and account statements information collected during routine regulatory and compliance activities. The organization clarified that passwords, PINs, and security questions were not exposed, as CIRO does not store such data. While CIRO reported no evidence of data misuse or dark web exposure, it continues to monitor for malicious activity. Impacted individuals clients and former clients of CIRO dealer members are being notified and offered two years of free credit monitoring and identity theft protection services. An FAQ page has also been published to provide further details. CIRO, a pan-Canadian self-regulatory body overseeing investment and mutual fund dealers, stated that the incident is contained with no active threat remaining in its environment. The breach follows a series of recent cybersecurity incidents affecting financial and healthcare sectors globally.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Data Compromised: Personal information of 750,000 individualsSystems Affected: Temporary system shutdownsOperational Impact: Critical regulatory functions remained unaffectedIdentity Theft Risk: High
DATA BREACH
Annual incomeDates of birthGovernment-issued ID numbersPhone numbersInvestment account numbersSocial insurance numbersAccount statementsNumber Of Records Exposed: 750,000Sensitivity Of Data: HighData Exfiltration: No evidence of data misuse or dark web exposurePersonally Identifiable Information: Yes
JULY 2025
288Before Incident
Breach
07 Jul 2025Coupang
Coupang's market dominance remains unshaken after data breach: analysts

Coupang Massive Data Breach

219After Incident
CRITICAL-69
COU1764771660
Coupang's massive data breach is expected to have only a limited impact on the number of customers leaving the platform, due to the company's dominant position and differentiated services, analysts said Wednesday. The breach, which exposed the personal information of 33.7 million users, is the largest in Korean history. It reportedly occurred five months ago due to a former employee, but remained undetected until recently. Coupang shares dropped 5.36 percent on Monday (local time) following reports of the breach over the weekend. The stock, however, rebounded slightly on Tuesday, rising 0.23 percent to close at $26.71 in New York trading. Despite the negative headlines, Coupang's domestic rivals saw modest gains or remained largely unaffected. From Monday to Wednesday, Naver shares climbed 1.44 percent to 246,500 won ($167.85). Naver operates e-commerce platforms, including Naver Store and Naver Pay. Emart and Lotte Shopping also advanced 4 percent and 3.1 percent, respectively, while the benchmark KOSPI index added 2.96 percent. Coupang controlled 22.7 percent of Korea's e-commerce market by revenue last year, ahead of Naver at 20.7 percent, Gmarket and Auction at 8 percent, and SSG.com at 3 percent. Analysts say the company's flagship services — such as Rocket Delivery, a free next-day delivery service, and Coupang Play, a streaming platform — provide enough value to limit customers from leaving the platform. Even if some users do depart, rivals may see little benefit
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Data Compromised: Personal information of 33.7 million usersBrand Reputation Impact: Negative headlines, stock drop of 5.36%
DATA BREACH
Type Of Data Compromised: Personal informationNumber Of Records Exposed: 33.7 millionPersonally Identifiable Information: Yes
JUNE 2025
353Before Incident
Breach
24 Jun 2025Coupang
Coupang's data breach undetected for five months, triggering customer alarm

Massive Data Breach at Coupang Affecting 33.7 Million Customers

284After Incident
CRITICAL-69
COU1764467849
SEOUL, Nov. 30 (Yonhap) -- Anxiety and frustration are mounting following a massive data breach at e-commerce giant Coupang that local observers noted Sunday may have been ongoing for months. On Saturday, the U.S.-listed company confirmed personal information belonging to 33.7 million customers -- nearly its entire user base -- had been compromised. The breached data includes names, phone numbers, email addresses and delivery addresses. The company said payment information, credit card numbers and login credentials were not affected. "Unauthorized access to delivery-related personal information for the affected accounts appears to have been made through overseas servers since June 24," the company said. This photo shows a distribution center of e-commerce giant Coupang in Seoul on Nov. 5, 2025. (Yonhap) The company first discovered the breach on Nov. 18 and notified authorities within two days. Coupang initially reported a leak affecting approximately 4,500 customers. Police launched an investigation after receiving a complaint Tuesday to determine how the breach occurred. As the scope of the breach proves far larger than the 4,500 accounts initially reported and extends back several months earlier than first believed, customers have expressed serious concerns about potential misuse of their compromised information. The incident surpasses SK Telecom's data leak in April, affecting 23.2 million users, which resulted in a record fine of 134.8 billion won. In addition,
INCIDENT DETAILS -
TYPE
Data BreachUnauthorized Access
IMPACT
NamesPhone NumbersEmail AddressesDelivery AddressesDelivery-Related DatabasesOverseas ServersCustomer Complaints: Mounting anxiety and frustration among customersBrand Reputation Impact: Severe; potential long-term trust erosionLegal Liabilities: Potential regulatory fines (comparable to SK Telecom's 134.8 billion won penalty)Identity Theft Risk: High (due to exposure of PII)Payment Information Risk: None (explicitly stated as unaffected)
DATA BREACH
Personal Identifiable Information (PII)Number Of Records Exposed: 33.7 millionSensitivity Of Data: Moderate to High (PII but no financial/payment data)Data Exfiltration: Yes (via overseas servers)NamesPhone NumbersEmail AddressesDelivery Addresses
JANUARY 2025
497Before Incident
Breach
01 Jan 2025Coupang
Coupang Fulfillment Service, Coupang and Coupang Partners: S. Korea: Coupang hit with 623 billion won fine over data breach and misuse of employee data

South Korea Fines Coupang $460 Million for Massive Data Breach and Employee Data Misuse

301After Incident
HIGH-196
COU1781504806
South Korea Fines Coupang $460 Million for Massive Data Breach and Employee Data Misuse On June 12, 2026, South Korea’s Personal Information Protection Commission (PIPC) imposed a record fine of 624.7 billion won ($460 million) on e-commerce giant Coupang for a series of data protection violations, including a breach exposing the personal information of 37.55 million users. The fine stems from a 2025 incident in which a former employee exploited weak authentication controls to access and leak sensitive data. The investigation also revealed that Coupang’s Coupang Partners advertising business collected and stored browsing records from 11.17 million users across third-party websites and apps without consent. Additionally, the PIPC found that Coupang had failed to prevent "hijack advertising" a practice where users were forcibly redirected to Coupang’s platform without clicking ads despite being aware of the issue. The company was ordered to strengthen oversight of its advertising partners. Further violations involved Coupang Fulfillment Service (CFS), a subsidiary fined 248 million won for misusing employee data. CFS blacklisted 71 National Police Agency press corps journalists none of whom had worked at its logistics centers on an employment-restriction list. It also used employee weight data, collected for health management, in industrial accident litigation, violating privacy protections. In response, Coupang issued an apology, acknowledging public concern but expressing disappointment that its post-breach remediation efforts were not fully considered in the PIPC’s decision. The case highlights growing regulatory scrutiny over data security, consent violations, and corporate misuse of personal information in South Korea.
INCIDENT DETAILS -
TYPE
Data BreachPrivacy ViolationEmployee Data Misuse
MOTIVATION
Data ExfiltrationUnauthorized Data CollectionCorporate Misconduct
IMPACT
Financial Loss: $460 million (fine)Data Compromised: 37.55 million users' personal information, 11.17 million users' browsing recordsCoupang PlatformCoupang Partners Advertising BusinessCoupang Fulfillment Service (CFS)Operational Impact: Regulatory scrutiny, reputational damage, mandatory oversight of advertising partnersBrand Reputation Impact: Significant (public apology issued)Legal Liabilities: Fines imposed, potential legal actionsIdentity Theft Risk: High (personal information exposed)
DATA BREACH
Personal InformationBrowsing RecordsEmployee DataNumber Of Records Exposed: 37.55 million (users) + 11.17 million (browsing records)Sensitivity Of Data: High (personally identifiable information, browsing history, employee data)Data Exfiltration: Yes (by former employee)Personally Identifiable Information: Yes
Breach
01 Jan 2025Coupang
Coupang: Wave of data breaches forces South Korea to rethink privacy enforcement for 2026

South Korea’s Wave of Data Breaches in 2025

301After Incident
CRITICAL-196
COU1767152366
South Korea’s 2025 Data Breaches Expose Systemic Security Failures, Prompting Regulatory Overhaul 2025 marked one of South Korea’s most damaging years for data privacy, as a wave of high-profile breaches exposed critical vulnerabilities across major platforms. Household names—including e-commerce giant Coupang, mobile carriers, and financial institutions—fell victim to attacks, compromising the personal data of tens of millions of users and eroding consumer trust. The incidents revealed how even certified security systems could fail under pressure, undermining confidence in existing safeguards. In response, South Korean regulators are tightening oversight, with plans to impose stricter fines and reinforce the Information Security Management System Plus (ISMS-P) framework. The reforms aim to hold corporations accountable and prevent future breaches, though their effectiveness will be tested in 2026 as enforcement ramps up. The fallout from 2025 has already reshaped the country’s cybersecurity landscape, signaling a shift toward more aggressive regulatory action to address persistent gaps in corporate security practices.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Data Compromised: YesBrand Reputation Impact: Yes
DECEMBER 2024
560Before Incident
Breach
01 Dec 2024Coupang
Korea's largest online retailer Coupang apologizes to 34M customers for data breach

Coupang Data Breach Affecting 34 Million Customers

492After Incident
CRITICAL-68
COU1764633465
E-commerce firm Coupang, South Korea's largest online retailer, has apologized for a data-breach affecting nearly 34 million of its customers. "We express regret over the recent incident," the company said. File Photo courtesy of Coupang Dec. 1 (UPI) -- Coupang, South Korea's largest online retailer described as the country's Amazon.com, has apologized for a data breach impacting nearly 34 million of its customers. The company, which operates its global headquarters from Seattle, Wash., confirmed the cyberattack in a letter Sunday and explained that the data breach compromised customers' names, email addresses, phone numbers, shipping addresses and some order histories. "We express regret over the recent incident ... we apologize for causing inconvenience and concern," Park Dae-jun, Coupang's chief executive officer wrote in the statement. Coupang said credit card numbers, login credentials, payment information and other more sensitive information were not affected. "Coupang will do its best to prevent further damage in close cooperation with the Ministry of Science and ICT, the Personal Information Protection Commission, the Korea Internet & Security Agency, the National Police Agency and other public-private joint investigation teams," the company said. "We are reviewing what changes we can make to the data security system, so we can better protect customer information." The company said while the breach was discovered in November, it started five months ago and is su
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
namesemail addressesphone numbersshipping addressesorder historiesBrand Reputation Impact: Negative (public apology issued)Identity Theft Risk: Low (no sensitive financial or login data exposed)Payment Information Risk: None (payment information not affected)
DATA BREACH
personal informationcontact detailsorder historiesNumber Of Records Exposed: 34,000,000Sensitivity Of Data: Moderate (no financial or login credentials exposed)
DECEMBER 2024
628Before Incident
Breach
30 Nov 2024Coupang
"The Coupang Incident Is Your Fault"...34 Million Records Breached, Yet Political Circles Continue to Shift Blame

Coupang Massive Data Breach Exposing 34 Million Users' Information

491After Incident
CRITICAL-137
COU1764496624
People Power Party: "Control Tower Failed Amid Repeated Security Breaches" DPK: "Previous Administration Failed to Address Root Causes, Security Gaps Accumulated" 사진 확대 Park Dae-jun, CEO of Coupang, answers questions from reporters after attending an emergency ministerial meeting on the Coupang data breach at Government Complex Seoul on the afternoon of the 30th. [Joint Press] Following a massive data breach at Coupang, the leading e-commerce company in Korea, which exposed the information of approximately 34 million users, the People Power Party and the Democratic Party of Korea (DPK) have engaged in a blame game, each pointing fingers at the other. Choi Bo-yoon, chief spokesperson for the People Power Party, stated in a commentary, "A catastrophic security incident has occurred, leaking personal information on a scale that effectively covers the entire nation. This is the result of both corporate negligence in security and the government's failure in oversight." He continued, "An even more serious issue is the government's response. Although intrusion attempts began in June, they were not detected until November. Under the Lee Jae-myung administration, major security incidents have occurred at KT and Lotte Card, yet the national cybersecurity control tower has essentially failed to function." Members of the People Power Party on the Science, ICT, Broadcasting, and Communications Committee of the National Assembly also released an emergency statement, emphasizing, "Info
INCIDENT DETAILS -
TYPE
Data BreachCybersecurity Failure
IMPACT
Data Compromised: Personal information of ~34 million users (effectively covering the entire nation)Brand Reputation Impact: Severe (political blame game, national-scale criticism)Identity Theft Risk: High (given scale of personal data exposure)
DATA BREACH
Type Of Data Compromised: Personal InformationNumber Of Records Exposed: 34,000,000Sensitivity Of Data: High (nationwide scale)Data Exfiltration: YesPersonally Identifiable Information: Yes
JULY 2024
680Before Incident
Breach
20 Jul 2024Coupang
Coupang users concerned about possible voice phishing after data breach

Coupang Data Breach Exposes 33 Million Customers' Personal Information

612After Incident
CRITICAL-68
COU1764662280
When the news broke that over 33 million Coupang customers’ personal information was leaked, including names, addresses, phone numbers and their recent purchase histories — Kim Joo-young, 40, an office worker in Seoul, checked her phone immediately to change her passwords. “It felt like someone could somehow just take everything from me, including my deposits in bank and brokerage accounts without me knowing,” she said. “I thought voice phishing was something I only hear on the news, but the Coupang incident taught me this is no joke and that it could happen to anyone. And that anyone could very well be me.” On Saturday, a day after the leak was reported, she received a text claiming her “recent parcel could not be delivered.” Normally, she would have ignored it. But when the whole country is talking about leaked addresses and purchases, that message suddenly felt like a threat she couldn’t brush off. “I was extremely careful not to click on the link attached by mistake. In the past, I wouldn’t have thought twice about it, but at that moment, I was gripped by fear that I could be the next victim who would regret being careless later. I will pay extra caution when I go over messages from now on," Kim said. Similarly, Park Min-soo, 40, an office worker, said he received a phone call from someone claiming to be a Coupang courier serviceperson, telling him there was a “problem with a recent purchase.” He has not ordered anything recently, but he knew his wife did. The calle
INCIDENT DETAILS -
TYPE
Data Breach
MOTIVATION
Financial GainFraud (e.g., voice phishing)
IMPACT
NamesAddressesPhone NumbersPurchase HistoriesCustomer Complaints: Increased (reports of suspicious texts/calls exploiting leaked data)Brand Reputation Impact: Significant (widespread public fear and distrust)Identity Theft Risk: High (customers reported targeted phishing attempts)Payment Information Risk: Indirect (fear of linked financial accounts being targeted via phishing)
DATA BREACH
Personally Identifiable Information (PII)Transaction/Purchase HistoryNumber Of Records Exposed: 33,000,000+Sensitivity Of Data: High (enables targeted phishing, identity theft, and financial fraud)Data Exfiltration: YesFull NamesPhysical AddressesPhone NumbersPurchase Records
JUNE 2024
746Before Incident
Breach
24 Jun 2024Coupang
South Korea Probes Worst Coupang Data Breach In A Decade

Coupang Data Breach Exposes 33 Million Customer Records

678After Incident
CRITICAL-68
COU1764583559
The personal data of more than 33 million customers was leaked in a breach believed to have started on June 24 through overseas servers. South Korean police said Monday they are tracking IP addresses and examining potential security weaknesses at Coupang after the e-commerce giant experienced the country’s most significant data breach in more than ten years. Security Failure The personal data of more than 33 million customers was leaked in a breach believed to have started on June 24 through overseas servers, though the company did not learn of the problem until November 18. South Korea‘s Science Minister Bae Kyung-hoon said on Sunday that the perpetrator had “abused authentication vulnerabilities” in Coupang’s servers, adding that authorities would be investigating whether the company violated rules regarding the protection of personal information. Coupang, which is backed by Japan’s SoftBank Group, has said the breach exposed customers’ names, email addresses, phone numbers, shipping addresses and certain order histories, but not payment details or login credentials. Suspicion of China’s Involvement Broadcaster JTBC has reported that after conducting an internal investigation, Coupang suspects that a Chinese former employee, who was responsible for authentication tasks, was a key figure in the data breach. A former employee used their authentication key that was still active after the termination of the person’s contract to get access to customer information, lawmak
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
namesemail addressesphone numbersshipping addressesorder historiesCoupang's customer database serversBrand Reputation Impact: Significant (largest data breach in South Korea in over a decade)Legal Liabilities: Potential violation of personal information protection rules (under investigation)Identity Theft Risk: High (personal data of 33M+ customers exposed)Payment Information Risk: None (payment details not compromised)
DATA BREACH
personal identifiable information (PII)order historiesNumber Of Records Exposed: 33,000,000+Sensitivity Of Data: High (PII but no payment details or login credentials)Data Exfiltration: Yes (via overseas servers)namesemail addressesphone numbersshipping addresses
NOVEMBER 2023
803Before Incident
Breach
18 Nov 2023Coupang
South Korea PM Lee Nak-yon pushes stronger data protection laws after Coupang breach

Coupang Massive Data Breach

738After Incident
CRITICAL-65
COU1764684623
Regulatory push Coupang apologises over massive data breach Coupang, South Korea's largest e-commerce platform often dubbed the “Amazon.com of South Korea,” recently faced a massive data breach. The system of the company were illegally accessed causing a massive data breach and affecting the personal information of 33.7 million customer accounts. The breach was first detected by the company on November 18 but it believes the unauthorised access to customer accounts began on June 24 and was executed through overseas servers. Coupang says that the compromised information is limited to basic personal data and the highly sensitive financial details remain secure. Now, the South Korean Prime Minister Lee Nak-yon has called for stronger penalties against companies that fail to protect consumer data.As reported by Reuters, Lee emphasised that the companies must face tougher consequences when they fail to protect personal information. “We cannot allow negligence in data protection to go unpunished,” he said, urging lawmakers to strengthen penalties and enforcement measures.Along with this, Lee also stressed that protecting the trust of the consumer is of critical importance for South Korea’s digital economy, which heavily relies on e-commerce and online services.He also called for closer cooperation between government agencies and private firms to prevent future breaches.For the uninitiated, South Korea already has some strict data privacy laws under the Personal Informatio
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
Data Compromised: Basic personal information of 33.7 million customer accountsBrand Reputation Impact: Potential damage due to loss of consumer trustLegal Liabilities: Potential penalties under South Korea's Personal Information Protection Act (PIPA)Identity Theft Risk: High (due to exposure of personal data)Payment Information Risk: None (financial details reported as secure)
DATA BREACH
Type Of Data Compromised: Basic personal informationNumber Of Records Exposed: 33.7 millionSensitivity Of Data: Moderate (non-financial personal data)Data Exfiltration: Yes (accessed via overseas servers)Personally Identifiable Information: Yes (e.g., names, contact details)

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