Paramount's Content for Change is a companywide, cross-brand initiative that seeks to use the power of the content creation ecosystem to break down the narratives that enable intolerance and hurtful stereotypes. Content for Change is centered on using research, rigor, and data to transform Paramount's ecosystem across three pillars—the content it produces, the creative supply chain that powers it, and the culture that underpins it all. The underlying belief is that this transformation will enable Paramount’s content to more adequately reflect the needs and experiences of the many audiences we serve.