The tidal wave of data Data is undoubtedly a key asset today, but all it takes is a breach to turn it into a dreaded liability. With more data generated than ever, organizations have a hard time tracking and storing it. Approximately 402.74 million terabytes of data are produced each day on average. To put this into perspective, this amount of storage can hold roughly 100 billion high-definition movies. Does more data mean more risks? With GenAI in play, data generation has skyrocketed further. However, the lack of data security measures leads to data breaches, often causing operational and financial disruptions, and also inviting regulatory intervention. There are many examples of weak security policies leading to breaches. Change Healthcare, a US-based technology company, suffered a ransomware attack that caused a data breach affecting 190 million US citizens. Such examples compel regulatory bodies to further flex their muscles. Approximately 79% of countries (155 out of 194) have some form of data protection and privacy legislation in place. shutterstock/Gorodenkoff The situation demands data security measures Solutions such as data security posture management (DSPM) enable real-time discovery and classification of sensitive data across multi-cloud and on-premises environments, reducing the risk of exposure. AI-driven DSPM solution automates risk assessments, detect anomalous data movements, and enforce security policies dynamically, ensuring proactive protection a