We’re now known as Definition and we’ve moved to our new LinkedIn page @Definition. We create irresistible customer experiences that colleagues are proud to deliver. Developing and delivering a great customer experience has never been more important. Today, it is the most powerful weapon in the armoury of most businesses. In order to create a great customer experience, you need to start by developing a distinctive and differentiating brand vision. Then, you need to work out how that should come to life through the customer experience. But there’s a crucial element that most business neglect, and without it even the very best customer experience programme will fail. As well as ensuring that your customer experience is aligned to your Read more