BPRI is a research-led consultancy, focusing on business-to-business and stakeholder research. We are part of the Millward Brown Group (WPP). We have global reach with particular expertise in emerging markets and work across a variety of industry sectors. BPRI specialises in: Corporate reputation, perception and branding, Stakeholder management: Performance tracking, brand positioning/ repositioning, stakeholder mapping and metrics Corporate communications and advertising effectiveness: Creative development, copy testing, effectiveness tracking Business concept testing: Product and service concept development and evaluation, NPD Relationship management: Customer satisfaction research, key account management Read more