BMW Group was one of the first automobile manufacturers to establish an office in the Middle East, when it set up operations in Dubai in 1994. The BMW Group Regional Office has been growing steadily with full-time staff who provide strategic and operational support to the 14 importers in 13 markets across the Middle East region. These support functions include sales, service, marketing, aftersales and PR. Part of the operation is the focus on training. With the opening of a brand-new, state-of-the-art Training Centre in Dubai in February 2019, BMW Group set – as a first in the region – a key element to reinforce customer-centricity. The highly specialized staff at the Training Centre make sure the skills of customer-facing staff and Read more