B-Side: Uncovering Opportunities in B2B Welcome to the B-Side. A group of Omnicom agencies dedicated to advancing B2B Marketing Communications. “God Only Knows.” “Revolution.” “We Will Rock You.” Amazingly, all of them are B-side hits. We think there are unrecognized hits in the communication industry’s B-side as well. B2B is a growing sector, and Omnicom has B2B clients across its network — putting us in a unique position to leverage our collective capabilities better than other holding company. That’s why Doremus created B-Side. Launched on September 26, B-Side is a first-of-its-kind event series designed to unlock the potential in B2B marketing communications through cross-agency partnership. Our hope is that the conversation Read more