Comparison Overview

American Heart Association

VS

Purpose Brands, LLC

American Heart Association

7272 Greenville Ave, Dallas, Texas, US, 75231-4596
Last Update: 2025-12-09
Between 750 and 799

Welcome to the American Heart Association’s movement to change the future of health and be the progress that ensures longer, healthier lives for all. By driving breakthroughs in science, policy, and care – together -- we can overcome today’s biggest health challenges and transform lives every day. The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. We are advocates of good health and promoters of positive behaviors, nutritious eating habits and healthy lifestyles. We also fund cutting-edge research and professional education programs. We promise to have an extraordinary impact on your life by empowering you and your loved ones to save lives, live healthier and enjoy more peace of mind about cardiovascular health. Join our communities: Facebook: http://facebook.com/AmericanHeart X: http://x.com/American_Heart YouTube: http://www.youtube.com/American_Heart Pinterest: http://pinterest.com/americanheart Instagram: http://instagram.com/american_heart TikTok: https://tiktok.com/@americanheartassociation Heart News: http://twitter.com/heartnews ASA Facebook: http://facebook.com/AmericanStroke ASA X: https://X.com/American_Stroke Science News: https://x.com/AHAScience CPR Facebook: https://www.facebook.com/AHACPR CPR X: https://x.com/heartCPR Go Red for Women Facebook: https://www.facebook.com/goredforwomen Go Red for Women X: http://twitter.com/goredforwomen Advocacy Facebook: https://www.facebook.com/yourethecure Advocacy X: https://x.com/AmHeartAdvocacy

NAICS: 71394
NAICS Definition: Fitness and Recreational Sports Centers
Employees: 10,715
Subsidiaries: 1
12-month incidents
0
Known data breaches
0
Attack type number
1

Purpose Brands, LLC

111 Weir Drive, None, Woodbury, MN, US, 55125
Last Update: 2025-12-09
Between 700 and 749

Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world. We own and operate the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. We combine this portfolio with a world-class franchise operating model and suite of services that helps our brands and franchise owners accelerate growth and deliver exceptional member experiences. Above all, our culture, people and franchise owners share a commitment to personal wellness; a spirit of service to help those who seek to improve their own physical and mental wellbeing; tireless advocacy and innovation for fitness, health and wellness experiences; and a daily honor to earn the trust in our brands from our franchise owners and the people who help consumers on their personal wellness journeys.

NAICS: 71394
NAICS Definition: Fitness and Recreational Sports Centers
Employees: 28,436
Subsidiaries: 0
12-month incidents
0
Known data breaches
1
Attack type number
1

Compliance Badges Comparison

Security & Compliance Standards Overview

https://images.rankiteo.com/companyimages/american-heart-association.jpeg
American Heart Association
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
https://images.rankiteo.com/companyimages/purpose-brands-llc.jpeg
Purpose Brands, LLC
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
Compliance Summary
American Heart Association
100%
Compliance Rate
0/4 Standards Verified
Purpose Brands, LLC
0%
Compliance Rate
0/4 Standards Verified

Benchmark & Cyber Underwriting Signals

Incidents vs Wellness and Fitness Services Industry Average (This Year)

No incidents recorded for American Heart Association in 2025.

Incidents vs Wellness and Fitness Services Industry Average (This Year)

No incidents recorded for Purpose Brands, LLC in 2025.

Incident History — American Heart Association (X = Date, Y = Severity)

American Heart Association cyber incidents detection timeline including parent company and subsidiaries

Incident History — Purpose Brands, LLC (X = Date, Y = Severity)

Purpose Brands, LLC cyber incidents detection timeline including parent company and subsidiaries

Notable Incidents

Last 3 Security & Risk Events by Company

https://images.rankiteo.com/companyimages/american-heart-association.jpeg
American Heart Association
Incidents

Date Detected: 2/2020
Type:Ransomware
Attack Vector: Ransomware
Blog: Blog
https://images.rankiteo.com/companyimages/purpose-brands-llc.jpeg
Purpose Brands, LLC
Incidents

Date Detected: 12/2023
Type:Breach
Blog: Blog

FAQ

American Heart Association company demonstrates a stronger AI Cybersecurity Score compared to Purpose Brands, LLC company, reflecting its advanced cybersecurity posture governance and monitoring frameworks.

American Heart Association and Purpose Brands, LLC have experienced a similar number of publicly disclosed cyber incidents.

In the current year, Purpose Brands, LLC company and American Heart Association company have not reported any cyber incidents.

American Heart Association company has confirmed experiencing a ransomware attack, while Purpose Brands, LLC company has not reported such incidents publicly.

Purpose Brands, LLC company has disclosed at least one data breach, while American Heart Association company has not reported such incidents publicly.

Neither Purpose Brands, LLC company nor American Heart Association company has reported experiencing targeted cyberattacks publicly.

Neither American Heart Association company nor Purpose Brands, LLC company has reported experiencing or disclosing vulnerabilities publicly.

Neither American Heart Association nor Purpose Brands, LLC holds any compliance certifications.

Neither company holds any compliance certifications.

American Heart Association company has more subsidiaries worldwide compared to Purpose Brands, LLC company.

Purpose Brands, LLC company employs more people globally than American Heart Association company, reflecting its scale as a Wellness and Fitness Services.

Neither American Heart Association nor Purpose Brands, LLC holds SOC 2 Type 1 certification.

Neither American Heart Association nor Purpose Brands, LLC holds SOC 2 Type 2 certification.

Neither American Heart Association nor Purpose Brands, LLC holds ISO 27001 certification.

Neither American Heart Association nor Purpose Brands, LLC holds PCI DSS certification.

Neither American Heart Association nor Purpose Brands, LLC holds HIPAA certification.

Neither American Heart Association nor Purpose Brands, LLC holds GDPR certification.

Latest Global CVEs (Not Company-Specific)

Description

WeGIA is an open source Web Manager for Institutions with a focus on Portuguese language users. Versions 3.5.4 and below contain a Stored Cross-Site Scripting (XSS) vulnerability in the /WeGIA/html/geral/configurar_senhas.php endpoint. The application does not sanitize user-controlled data before rendering it inside the employee selection dropdown. The application retrieves employee names from the database and injects them directly into HTML <option> elements without proper escaping. This issue is fixed in version 3.5.5.

Risk Information
cvss3
Base: 4.3
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:L/UI:N/S:U/C:L/I:N/A:N
Description

ZITADEL is an open-source identity infrastructure tool. Versions 4.0.0-rc.1 through 4.7.0 are vulnerable to DOM-Based XSS through the Zitadel V2 logout endpoint. The /logout endpoint insecurely routes to a value that is supplied in the post_logout_redirect GET parameter. As a result, unauthenticated remote attacker can execute malicious JS code on Zitadel users’ browsers. To carry out an attack, multiple user sessions need to be active in the same browser, however, account takeover is mitigated when using Multi-Factor Authentication (MFA) or Passwordless authentication. This issue is fixed in version 4.7.1.

Risk Information
cvss3
Base: 8.0
Severity: HIGH
CVSS:3.1/AV:N/AC:H/PR:N/UI:R/S:C/C:H/I:H/A:N
Description

ZITADEL is an open-source identity infrastructure tool. Versions 4.7.0 and below are vulnerable to an unauthenticated, full-read SSRF vulnerability. The ZITADEL Login UI (V2) treats the x-zitadel-forward-host header as a trusted fallback for all deployments, including self-hosted instances. This allows an unauthenticated attacker to force the server to make HTTP requests to arbitrary domains, such as internal addresses, and read the responses, enabling data exfiltration and bypassing network-segmentation controls. This issue is fixed in version 4.7.1.

Risk Information
cvss3
Base: 9.3
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:C/C:H/I:L/A:N
Description

NiceGUI is a Python-based UI framework. Versions 3.3.1 and below are vulnerable to directory traversal through the App.add_media_files() function, which allows a remote attacker to read arbitrary files on the server filesystem. This issue is fixed in version 3.4.0.

Risk Information
cvss3
Base: 7.5
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:U/C:H/I:N/A:N
Description

FreePBX Endpoint Manager is a module for managing telephony endpoints in FreePBX systems. Versions are vulnerable to authentication bypass when the authentication type is set to "webserver." When providing an Authorization header with an arbitrary value, a session is associated with the target user regardless of valid credentials. This issue is fixed in versions 16.0.44 and 17.0.23.

Risk Information
cvss4
Base: 9.3
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:N/UI:N/VC:H/VI:H/VA:H/SC:N/SI:N/SA:N/E:X/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X