Our mission is to change the world of IVF and offer simple, successful and affordable IVF treatment to as many people as possible. Professor Geeta Nargund’s 20 years of experience working as a fertility consultant in the NHS highlighted that there are an increasing number of couples who are faced with infertility but are unsuitable for free treatment on the NHS and cannot afford private treatment. Recognising the need for affordable, fair and equal access to IVF treatment, Professor Nargund has been developing a way to deliver low cost IVF in the UK; abc ivf is the result.