Comparison Overview

Wakefield Research

VS

Kantar

Wakefield Research

1600 Wilson Boulevard, Arlington, VA, US, 22209
Last Update: 2025-12-26

Wakefield Research is the leading market research firm for publicly released data used for earned media and thought leadership. Wakefield also provides research for strategy and insight in nearly 100 countries and our market intelligence division provides secondary data insights to companies worldwide. Our research has helped more than 50 of the Fortune 100. We specialize in intelligent, practical consultancy with an emphasis on results, the customer experience and building long-term strategic relationships.

NAICS: 54191
NAICS Definition: Marketing Research and Public Opinion Polling
Employees: 43
Subsidiaries: 0
12-month incidents
1
Known data breaches
0
Attack type number
1

Kantar

6 More London Place, London, undefined, undefined, GB
Last Update: 2025-12-25
Between 750 and 799

Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

NAICS: 54191
NAICS Definition: Marketing Research and Public Opinion Polling
Employees: 28,339
Subsidiaries: 22
12-month incidents
0
Known data breaches
0
Attack type number
0

Compliance Badges Comparison

Security & Compliance Standards Overview

https://images.rankiteo.com/companyimages/wakefield.jpeg
Wakefield Research
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
https://images.rankiteo.com/companyimages/kantar.jpeg
Kantar
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
Compliance Summary
Wakefield Research
100%
Compliance Rate
0/4 Standards Verified
Kantar
0%
Compliance Rate
0/4 Standards Verified

Benchmark & Cyber Underwriting Signals

Incidents vs Market Research Industry Average (This Year)

Wakefield Research has 60.0% fewer incidents than the average of same-industry companies with at least one recorded incident.

Incidents vs Market Research Industry Average (This Year)

No incidents recorded for Kantar in 2025.

Incident History — Wakefield Research (X = Date, Y = Severity)

Wakefield Research cyber incidents detection timeline including parent company and subsidiaries

Incident History — Kantar (X = Date, Y = Severity)

Kantar cyber incidents detection timeline including parent company and subsidiaries

Notable Incidents

Last 3 Security & Risk Events by Company

https://images.rankiteo.com/companyimages/wakefield.jpeg
Wakefield Research
Incidents

Date Detected: 12/2025
Type:Vulnerability
Attack Vector: Cloud infrastructure vulnerabilities, unauthorized access, data pipeline exploitation
Motivation: Data theft, operational disruption, adversarial attacks on AI models
Blog: Blog
https://images.rankiteo.com/companyimages/kantar.jpeg
Kantar
Incidents

No Incident

FAQ

Kantar company demonstrates a stronger AI Cybersecurity Score compared to Wakefield Research company, reflecting its advanced cybersecurity posture governance and monitoring frameworks.

Wakefield Research company has historically faced a number of disclosed cyber incidents, whereas Kantar company has not reported any.

In the current year, Wakefield Research company has reported more cyber incidents than Kantar company.

Neither Kantar company nor Wakefield Research company has reported experiencing a ransomware attack publicly.

Neither Kantar company nor Wakefield Research company has reported experiencing a data breach publicly.

Neither Kantar company nor Wakefield Research company has reported experiencing targeted cyberattacks publicly.

Wakefield Research company has disclosed at least one vulnerability, while Kantar company has not reported such incidents publicly.

Neither Wakefield Research nor Kantar holds any compliance certifications.

Neither company holds any compliance certifications.

Kantar company has more subsidiaries worldwide compared to Wakefield Research company.

Kantar company employs more people globally than Wakefield Research company, reflecting its scale as a Market Research.

Neither Wakefield Research nor Kantar holds SOC 2 Type 1 certification.

Neither Wakefield Research nor Kantar holds SOC 2 Type 2 certification.

Neither Wakefield Research nor Kantar holds ISO 27001 certification.

Neither Wakefield Research nor Kantar holds PCI DSS certification.

Neither Wakefield Research nor Kantar holds HIPAA certification.

Neither Wakefield Research nor Kantar holds GDPR certification.

Latest Global CVEs (Not Company-Specific)

Description

A vulnerability was found in UTT 进取 512W up to 1.7.7-171114. This vulnerability affects the function strcpy of the file /goform/formConfigNoticeConfig. The manipulation of the argument timestart results in buffer overflow. The attack may be performed from remote. The exploit has been made public and could be used.

Risk Information
cvss2
Base: 9.0
Severity: LOW
AV:N/AC:L/Au:S/C:C/I:C/A:C
cvss3
Base: 8.8
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:L/UI:N/S:U/C:H/I:H/A:H
cvss4
Base: 7.4
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:L/UI:N/VC:H/VI:H/VA:H/SC:N/SI:N/SA:N/E:P/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
Description

A vulnerability has been found in UTT 进取 512W up to 1.7.7-171114. This affects the function strcpy of the file /goform/APSecurity. The manipulation of the argument wepkey1 leads to buffer overflow. The attack is possible to be carried out remotely. The exploit has been disclosed to the public and may be used.

Risk Information
cvss2
Base: 9.0
Severity: LOW
AV:N/AC:L/Au:S/C:C/I:C/A:C
cvss3
Base: 8.8
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:L/UI:N/S:U/C:H/I:H/A:H
cvss4
Base: 7.4
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:L/UI:N/VC:H/VI:H/VA:H/SC:N/SI:N/SA:N/E:P/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
Description

A vulnerability was detected in ketr JEPaaS up to 7.2.8. Affected by this vulnerability is the function postilService.loadPostils of the file /je/postil/postil/loadPostil. Performing manipulation of the argument keyWord results in sql injection. Remote exploitation of the attack is possible. The exploit is now public and may be used. The vendor was contacted early about this disclosure but did not respond in any way.

Risk Information
cvss2
Base: 6.5
Severity: LOW
AV:N/AC:L/Au:S/C:P/I:P/A:P
cvss3
Base: 6.3
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:L/UI:N/S:U/C:L/I:L/A:L
cvss4
Base: 5.3
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:L/UI:N/VC:L/VI:L/VA:L/SC:N/SI:N/SA:N/E:P/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
Description

A security vulnerability has been detected in youlaitech youlai-mall 1.0.0/2.0.0. Affected is the function submitOrderPayment of the file mall-oms/oms-boot/src/main/java/com/youlai/mall/oms/controller/app/OrderController.java. Such manipulation of the argument orderSn leads to improper authorization. The attack may be launched remotely. The exploit has been disclosed publicly and may be used. The real existence of this vulnerability is still doubted at the moment. The vendor was contacted early about this disclosure but did not respond in any way.

Risk Information
cvss2
Base: 4.0
Severity: LOW
AV:N/AC:L/Au:S/C:N/I:P/A:N
cvss3
Base: 4.3
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:L/UI:N/S:U/C:N/I:L/A:N
cvss4
Base: 5.3
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:L/UI:N/VC:N/VI:L/VA:N/SC:N/SI:N/SA:N/E:P/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
Description

A weakness has been identified in youlaitech youlai-mall 1.0.0/2.0.0. This impacts the function getMemberByMobile of the file mall-ums/ums-boot/src/main/java/com/youlai/mall/ums/controller/app/MemberController.java. This manipulation causes improper access controls. The attack may be initiated remotely. The exploit has been made available to the public and could be exploited. The vendor was contacted early about this disclosure but did not respond in any way.

Risk Information
cvss2
Base: 4.0
Severity: LOW
AV:N/AC:L/Au:S/C:P/I:N/A:N
cvss3
Base: 4.3
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:L/UI:N/S:U/C:L/I:N/A:N
cvss4
Base: 5.3
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:L/UI:N/VC:L/VI:N/VA:N/SC:N/SI:N/SA:N/E:P/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X