United Group International For Publishing and Marketing
United Group is specialized in print media development; it owns publishes or develops several leading titles spread over 25 cities in the Middle East, Africa and Europe. UG success hinges on three fundamental key factors, develop local editions, increase circulation by city and offer a great Advertising opportunity to the advertiser • Develop local editions o Acquire readership by city by localizing the content and interacting with various environment and readers o Easy-to-read and straight- to-the-point content and designed in a world class layout o Printed on high quality papers • Boost Circulation through subscription o Local boost of the circulation through subscription will allow a balanced readership by city and ensure supremacy of penetration o Remove competition at the P.O.S, and become the first choice for readers o Loyalty through consistency of delivery • Advertising Opportunity o Using the group Advertising strength locally and regionally to immediately attract Advertiser o Strong local penetration avoid spill over that is done with Pan Arab media and reduce the CPM o Local Sales team interact directly with local advertisers and serve them better UG strategy is to cover all existing markets with multi titles by acquiring new media, leverage synergy amongst them and profit from the advertising power of the group to reach financial profitability fast United Group owns the leading monthly social title in the region Layalina and publishes Marie Claire Gala, Top Gear, and other titles that will be announced in the coming future
