The NorthStar News & Analysis
The NorthStar News & Analysis is an online newspaper that was founded to publish comprehensive news stories and issues relevant to African-American men and black men in the Diaspora. Frederick H. Lowe, NorthStar's founder, has worked more than 40 years in the news business, having written and reported for the Chicago Tribune, Chicago Sun-Times and the Philadelphia Daily News. He also has written for and edited trade publications in Chicago. The next stage in NorthStar's development is to increase subscribers through facebook, twitter, Linkedin joining African-American fraternal organizations and using other methods that will reach NorthStar's target audience. The Opportunity NorthStar is called "The Voice of Today's Black Man" because it seeks to fill a void in the newspaper market. According to the 2011 U.S. Census, there are 18.24 million black men and black boys living in the United States ranging from under five years of age to 85 years and older. NorthStar is directly targeting as readers the 7.7 million black men, ranging in age from 30 to 64 years old. This is not an easy market to address. Since I launched NorthStar, I have been discouraged more than once by well-meaning individuals who argue that black men can't or don't read. The market, admittedly, is challenging, but I have received praised from some readers about the articles and the circulation and facebook likes continues on an upward trajectory.
