Comparison Overview

Salesforce

VS

Booking.com

Salesforce

415 Mission St, None, San Francisco, California, US, 94105
Last Update: 2025-12-11
Between 0 and 549

We're the #1 AI CRM—where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform. Privacy Statement: http://www.salesforce.com/company/privacy/

NAICS: 5112
NAICS Definition: Software Publishers
Employees: 84,115
Subsidiaries: 46
12-month incidents
6
Known data breaches
2
Attack type number
3

Booking.com

Oosterdokskade 163, None, Amsterdam, North Holland, NL, 1011 DL
Last Update: 2025-12-09
Between 750 and 799

A career at Booking.com is all about the journey, helping you explore new challenges in a place where you can be your best self. With plenty of exciting twists, turns and opportunities along the way. We’ve always been pioneers, on a mission to shape the future of travel through cutting edge technology, to make it easier for everyone to enjoy amazing experiences wherever they go. Under a desert sky, or in the heart of a bustling city. Discovering the perfect hideaway, or the perfect paella. When you join us, you’ll be part of a community where taking a different path and trying something new is celebrated and supported. And where making a difference counts. We’re determined to make the world of travel more sustainable, more accessible, and more inclusive, to create a positive impact on a global scale. That’s why we’re always looking for people who search for better solutions, the ones eager to stray off the beaten path to find new ways of doing things. Because at Booking.com it’s more than a job, it’s a journey we’re on together.

NAICS: 5112
NAICS Definition: Software Publishers
Employees: 15,885
Subsidiaries: 11
12-month incidents
3
Known data breaches
0
Attack type number
1

Compliance Badges Comparison

Security & Compliance Standards Overview

https://images.rankiteo.com/companyimages/salesforce.jpeg
Salesforce
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
https://images.rankiteo.com/companyimages/booking.com.jpeg
Booking.com
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
Compliance Summary
Salesforce
100%
Compliance Rate
0/4 Standards Verified
Booking.com
0%
Compliance Rate
0/4 Standards Verified

Benchmark & Cyber Underwriting Signals

Incidents vs Software Development Industry Average (This Year)

Salesforce has 934.48% more incidents than the average of same-industry companies with at least one recorded incident.

Incidents vs Software Development Industry Average (This Year)

Booking.com has 417.24% more incidents than the average of same-industry companies with at least one recorded incident.

Incident History — Salesforce (X = Date, Y = Severity)

Salesforce cyber incidents detection timeline including parent company and subsidiaries

Incident History — Booking.com (X = Date, Y = Severity)

Booking.com cyber incidents detection timeline including parent company and subsidiaries

Notable Incidents

Last 3 Security & Risk Events by Company

https://images.rankiteo.com/companyimages/salesforce.jpeg
Salesforce
Incidents

Date Detected: 10/2025
Type:Ransomware
Attack Vector: Stolen OAuth Tokens, GitHub Repository Compromise, Social Engineering (Vishing/Phishing), Third-Party Software Exploitation (Salesloft Drift), Lateral Movement to Cloud Platforms (Google Workspace, Microsoft 365, Okta)
Motivation: Financial Gain (Extortion/Ransom), Data Theft for Dark Web Sales, Reputation Damage
Blog: Blog

Date Detected: 9/2025
Type:Cyber Attack
Attack Vector: Social Engineering, Malicious OAuth Applications, Compromised GitHub Repository, Exploited OAuth Tokens (Drift/Salesloft), Secrets Exposure (TruffleHog)
Motivation: Financial Gain (Extortion), Data Theft for Resale, Reputation Damage, Further Intrusion (Credential Harvesting)
Blog: Blog

Date Detected: 8/2025
Type:Breach
Attack Vector: OAuth Token Abuse, Non-Human Identity (NHI) Exploitation, Bypassing MFA
Motivation: Data Exfiltration, Credential Harvesting, High-Value Secrets Theft (e.g., AWS keys, Snowflake tokens)
Blog: Blog
https://images.rankiteo.com/companyimages/booking.com.jpeg
Booking.com
Incidents

Date Detected: 6/2025
Type:Cyber Attack
Attack Vector: Mass-phishing, Infostealer trojans
Motivation: Financial gain
Blog: Blog

Date Detected: 4/2025
Type:Cyber Attack
Attack Vector: compromised email accounts, phishing links, fake reCAPTCHA challenge, malware download (PureRAT), personalized WhatsApp messages, fake Booking/Expedia websites
Motivation: financial gain, data theft, fraudulent transactions
Blog: Blog

Date Detected: 2/2025
Type:Cyber Attack
Attack Vector: malicious domain registration, social engineering, phishing emails/websites
Motivation: financial gain, theft of payment details
Blog: Blog

FAQ

Booking.com company demonstrates a stronger AI Cybersecurity Score compared to Salesforce company, reflecting its advanced cybersecurity posture governance and monitoring frameworks.

Salesforce company has faced a higher number of disclosed cyber incidents historically compared to Booking.com company.

In the current year, Salesforce company has reported more cyber incidents than Booking.com company.

Salesforce company has confirmed experiencing a ransomware attack, while Booking.com company has not reported such incidents publicly.

Salesforce company has disclosed at least one data breach, while the other Booking.com company has not reported such incidents publicly.

Both Booking.com company and Salesforce company have reported experiencing targeted cyberattacks.

Neither Salesforce company nor Booking.com company has reported experiencing or disclosing vulnerabilities publicly.

Neither Salesforce nor Booking.com holds any compliance certifications.

Neither company holds any compliance certifications.

Salesforce company has more subsidiaries worldwide compared to Booking.com company.

Salesforce company employs more people globally than Booking.com company, reflecting its scale as a Software Development.

Neither Salesforce nor Booking.com holds SOC 2 Type 1 certification.

Neither Salesforce nor Booking.com holds SOC 2 Type 2 certification.

Neither Salesforce nor Booking.com holds ISO 27001 certification.

Neither Salesforce nor Booking.com holds PCI DSS certification.

Neither Salesforce nor Booking.com holds HIPAA certification.

Neither Salesforce nor Booking.com holds GDPR certification.

Latest Global CVEs (Not Company-Specific)

Description

A weakness has been identified in itsourcecode Online Pet Shop Management System 1.0. This vulnerability affects unknown code of the file /pet1/addcnp.php. This manipulation of the argument cnpname causes sql injection. The attack can be initiated remotely. The exploit has been made available to the public and could be exploited.

Risk Information
cvss2
Base: 7.5
Severity: LOW
AV:N/AC:L/Au:N/C:P/I:P/A:P
cvss3
Base: 7.3
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:U/C:L/I:L/A:L
cvss4
Base: 6.9
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:N/UI:N/VC:L/VI:L/VA:L/SC:N/SI:N/SA:N/E:P/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
Description

A security flaw has been discovered in Tenda AX9 22.03.01.46. This affects the function image_check of the component httpd. The manipulation results in use of weak hash. It is possible to launch the attack remotely. A high complexity level is associated with this attack. It is indicated that the exploitability is difficult. The exploit has been released to the public and may be exploited.

Risk Information
cvss2
Base: 2.6
Severity: HIGH
AV:N/AC:H/Au:N/C:N/I:P/A:N
cvss3
Base: 3.7
Severity: HIGH
CVSS:3.1/AV:N/AC:H/PR:N/UI:N/S:U/C:N/I:L/A:N
cvss4
Base: 6.3
Severity: HIGH
CVSS:4.0/AV:N/AC:H/AT:N/PR:N/UI:N/VC:N/VI:L/VA:N/SC:N/SI:N/SA:N/E:P/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
Description

A weakness has been identified in code-projects Student File Management System 1.0. This issue affects some unknown processing of the file /admin/update_student.php. This manipulation of the argument stud_id causes sql injection. The attack is possible to be carried out remotely. The exploit has been made available to the public and could be exploited.

Risk Information
cvss2
Base: 7.5
Severity: LOW
AV:N/AC:L/Au:N/C:P/I:P/A:P
cvss3
Base: 7.3
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:U/C:L/I:L/A:L
cvss4
Base: 6.9
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:N/UI:N/VC:L/VI:L/VA:L/SC:N/SI:N/SA:N/E:P/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
Description

A security flaw has been discovered in code-projects Student File Management System 1.0. This vulnerability affects unknown code of the file /admin/save_user.php. The manipulation of the argument firstname results in sql injection. The attack can be executed remotely. The exploit has been released to the public and may be exploited.

Risk Information
cvss2
Base: 7.5
Severity: LOW
AV:N/AC:L/Au:N/C:P/I:P/A:P
cvss3
Base: 7.3
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:U/C:L/I:L/A:L
cvss4
Base: 6.9
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:N/UI:N/VC:L/VI:L/VA:L/SC:N/SI:N/SA:N/E:P/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
Description

A vulnerability was identified in code-projects Student File Management System 1.0. This affects an unknown part of the file /admin/update_user.php. The manipulation of the argument user_id leads to sql injection. Remote exploitation of the attack is possible. The exploit is publicly available and might be used.

Risk Information
cvss2
Base: 7.5
Severity: LOW
AV:N/AC:L/Au:N/C:P/I:P/A:P
cvss3
Base: 7.3
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:U/C:L/I:L/A:L
cvss4
Base: 6.9
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:N/UI:N/VC:L/VI:L/VA:L/SC:N/SI:N/SA:N/E:P/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X