RESEARCH MAGAZINE
Since its start in 1978, Research magazine has supported the interests of financial advisors nationwide. The publication’s practical columns and features are designed to help advisors boost their client-centric business. The magazine highlights the latest information on financial tools, like ETFs, and important trends that affect today’s advisors and clients, such as compensation and regulation. With monthly circulation of more than 94,000, the publication is full of advice on how advisors can improve their practice. Feature columns and articles in Research include guidance from experts like David J. Drucker of Drucker Knowledge Systems, Bill Good of Bill Good Marketing, Patricia Abram of CEG Worldwide, Marie Swift of Impact Communications, Ronald DeLegge of ETFguide.com and Alexei Bayer of KAFAN FX Information Services. The magazine has proven popular with advisors because of its attractive, easy-to-read format and its focus on how advisors can stay ahead of the competition in this rapidly changing, highly competitive field. Readers work for both full-service national securities firms (60 percent) and regional and independent firms (40 percent). They manage some $9 trillion in assets for 35 million individual investors. Some 50 percent of readers call themselves brokers and nearly 40 percent call themselves investment advisors. The publication offers advertisers the chance to extend their advertising message via specialized print products, direct mail and online campaigns, in order to capture reader attention and reinforce brand identity. We will write, design and print a corporate profile, which will then be delivered for you. Customized editorial reprints and other custom publishing opportunities also are available.
