New World Publications
New World Productions began in 1972 with the printing of a 48-page booklet Diving and Recreational Guide to Florida Springs by Ned DeLoach. A few years later, the Diving Guide to the Florida Keys was published under the newly formed New World Publications. Several subsequent editions were combined in 1977 and greatly expanded into Ned DeLoach's Diving Guide to Underwater Florida, which is currently in its 11th edition. In the early 1980's a mutual friend introduced DeLoach to Paul Humann. The pair published the first edition of Reef Fish Identification - Florida, Caribbean, Bahamas in 1989. Since then the field guide has gone through 15 printings of three editions. The innovative, user-friendly fish identification guide was soon followed by two companion volumes, Reef Creature Identification (1992) and Reef Coral Identification (1993), which together make up the now famous Reef Set. The popular, user-friendly format conceived for the tropical western Atlantic identification books spawned a series of fish identification books for other regions including the Galapagos Islands, the West Coast from California to Alaska, the Gulf of California to Panama and the Tropical Pacific. In November of 2010, after five years of extensive field photography in the Pacific, New World Publications published Reef Creature Identification - Tropical Pacific, the most comprehensive field guide ever published about marine invertebrates in the region.
