Comparison Overview

Hallmark Cards

VS

Barnes & Noble, Inc.

Hallmark Cards

2501 McGee, Kansas City, Missouri, US, 64108
Last Update: 2026-01-20

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day. Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter. Thank you for visiting Hallmark’s LinkedIn page. We welcome your comments & feedback. If we see behavior or comments that are threatening to Hallmark or individuals, in accordance with LinkedIn’s Professional Community Policies (https://www.linkedin.com/help/linkedin/answer/89880?trk=microsites-frontend_legal_user-agreement&lang=en) we will delete comments. We will not tolerate material that may be abusive, discriminatory, profane, hurtful, harassing or defamatory toward a person, entity, belief or symbol. We also retain the right to remove comments that are off topic or that contain links.

NAICS: 43
NAICS Definition: Retail Trade
Employees: 17,275
Subsidiaries: 9
12-month incidents
0
Known data breaches
0
Attack type number
0

Barnes & Noble, Inc.

33 E 17th St, New York, US, 10003
Last Update: 2026-01-18

Barnes & Noble proudly serves America with approximately 600 bookstores across all fifty states, and are busy opening newly designed stores in communities nationwide. We are an innovator in publishing, retail, and digital media, including our award-winning NOOK® products and an expansive collection of digital reading and entertainment content. We welcome creative, dedicated, and service-oriented team members who are passionate about being an integral part of our dynamic community and helping it thrive. Whether your expertise is in retail, merchandising, publishing, marketing, technology, or finance, we have a place for you at Barnes & Noble.

NAICS: 43
NAICS Definition: Retail Trade
Employees: 13,816
Subsidiaries: 0
12-month incidents
0
Known data breaches
0
Attack type number
1

Compliance Badges Comparison

Security & Compliance Standards Overview

https://images.rankiteo.com/companyimages/hallmark-cards.jpeg
Hallmark Cards
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
https://images.rankiteo.com/companyimages/barnes-&-noble.jpeg
Barnes & Noble, Inc.
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
Compliance Summary
Hallmark Cards
100%
Compliance Rate
0/4 Standards Verified
Barnes & Noble, Inc.
0%
Compliance Rate
0/4 Standards Verified

Benchmark & Cyber Underwriting Signals

Incidents vs Retail Industry Average (This Year)

No incidents recorded for Hallmark Cards in 2026.

Incidents vs Retail Industry Average (This Year)

No incidents recorded for Barnes & Noble, Inc. in 2026.

Incident History — Hallmark Cards (X = Date, Y = Severity)

Hallmark Cards cyber incidents detection timeline including parent company and subsidiaries

Incident History — Barnes & Noble, Inc. (X = Date, Y = Severity)

Barnes & Noble, Inc. cyber incidents detection timeline including parent company and subsidiaries

Notable Incidents

Last 3 Security & Risk Events by Company

https://images.rankiteo.com/companyimages/hallmark-cards.jpeg
Hallmark Cards
Incidents

No Incident

https://images.rankiteo.com/companyimages/barnes-&-noble.jpeg
Barnes & Noble, Inc.
Incidents

Date Detected: 10/2012
Type:Cyber Attack
Attack Vector: Physical Tampering (PIN Pad Devices)
Motivation: Financial Gain (Likely)
Blog: Blog

FAQ

Barnes & Noble, Inc. company demonstrates a stronger AI Cybersecurity Score compared to Hallmark Cards company, reflecting its advanced cybersecurity posture governance and monitoring frameworks.

Barnes & Noble, Inc. company has historically faced a number of disclosed cyber incidents, whereas Hallmark Cards company has not reported any.

In the current year, Barnes & Noble, Inc. company and Hallmark Cards company have not reported any cyber incidents.

Neither Barnes & Noble, Inc. company nor Hallmark Cards company has reported experiencing a ransomware attack publicly.

Neither Barnes & Noble, Inc. company nor Hallmark Cards company has reported experiencing a data breach publicly.

Barnes & Noble, Inc. company has reported targeted cyberattacks, while Hallmark Cards company has not reported such incidents publicly.

Neither Hallmark Cards company nor Barnes & Noble, Inc. company has reported experiencing or disclosing vulnerabilities publicly.

Neither Hallmark Cards nor Barnes & Noble, Inc. holds any compliance certifications.

Neither company holds any compliance certifications.

Hallmark Cards company has more subsidiaries worldwide compared to Barnes & Noble, Inc. company.

Hallmark Cards company employs more people globally than Barnes & Noble, Inc. company, reflecting its scale as a Retail.

Neither Hallmark Cards nor Barnes & Noble, Inc. holds SOC 2 Type 1 certification.

Neither Hallmark Cards nor Barnes & Noble, Inc. holds SOC 2 Type 2 certification.

Neither Hallmark Cards nor Barnes & Noble, Inc. holds ISO 27001 certification.

Neither Hallmark Cards nor Barnes & Noble, Inc. holds PCI DSS certification.

Neither Hallmark Cards nor Barnes & Noble, Inc. holds HIPAA certification.

Neither Hallmark Cards nor Barnes & Noble, Inc. holds GDPR certification.

Latest Global CVEs (Not Company-Specific)

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Risk Information
cvss3
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Severity: LOW
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Risk Information
cvss3
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Risk Information
cvss3
Base: 7.5
Severity: HIGH
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The WP Directory Kit plugin for WordPress is vulnerable to Sensitive Information Exposure in all versions up to, and including, 1.4.9 via the wdk_public_action AJAX handler. This makes it possible for unauthenticated attackers to extract email addresses for users with Directory Kit-specific user roles.

Risk Information
cvss3
Base: 5.3
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:U/C:L/I:N/A:N
Description

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Risk Information
cvss3
Base: 4.4
Severity: HIGH
CVSS:3.1/AV:N/AC:H/PR:H/UI:N/S:C/C:L/I:L/A:N