Business Acumen
BUSINESS ACUMEN is vital, to succeed in business. Business Acumen magazine is a business knowledge resource – in print, digital and online – that Australia’s business leaders read to gain an edge. There are more stories on innovative Australian businesses and business leaders in Business Acumen than in any other business magazine in Australia. That’s because Business Acumen focuses on the innovators of all sectors and stages, not just those at the big end of town. Business Acumen is an innovative publishing system in its own right – a collaborative media set that works with business, inspires business, and reality checks business and the conditions that affect it. Business Acumen is overwhelmingly positive about business – yet is naturally curious, frank, imaginative, but realistic about business and the changing conditions and environments business leaders face. WHO READS ACUMEN? The easiest way to figure out who reads Business Acumen is to discern the people featured within its stories. You will recognise the cream of Australia’s business leaders and business owners, the innovators, the creators, the entrepreneurs … and they range from those in the fresh early stages of their careers to those equally fresh in their approach to business after many decades. They subscribe to Business Acumen because it is all about people like them, people who are taking on the versatile and, often, tough challenges of doing business in Australia and – for increasingly many – around the world. Business Acumen is about charting success stories alongside those striving to overcome great adversity. REGULAR SECTIONS INCLUDE • Research & Books • Companies On The Move • People On The Move • Creative Industries • Better Business Technology • Indigenous Business • Digital Business • Innovation • Finance & Investment • Media & Marketing • Management • Sports Business • Business Travel & Events • Legal • Development • Manufacturing • Aviation
