Azure Media
Azure Media produces high-profile transmedia projects that fuel social impact in communities, schools, and capitols. Azure’s proven development strategy – Awareness-to-Action Ripples™ – harnesses the power of the media and human will by activating transmedia storytelling, strategic partnerships, and affinity groups from both the top down (treetops) and the bottom up (grassroots). Azure moves audiences outward through the ripple stages of change from AWARENESS to UNDERSTANDING to ENGAGEMENT to ACTION around a media project & its associated issue–seeding measurable behavioral, cultural & policy change. ➢ TRANSMEDIA PROJECT DEVELOPMENT (develop story & audience experiences across multiple media platforms of film, TV, radio, Web, mobile, games, books, publications, CDs, DVDs, exhibits, events, toys) ➢ SOCIAL ACTION & IMPACT CAMPAIGN DESIGN (fuel social change via media; includes polling, issue ID, strategic alliances, public education, educational/community outreach, public affairs, online communities, calls-to-action, evaluation) ➢ MEDIA STRATEGY (Integrate story with brand via strategic analysis, branding, positioning/messaging, marketing & engagement - supported by quant & qual research) • PARTNERS: PBS, BBC, WGBH, WETA, NOVA, NPR, PRX, Vulcan Prodns, HHMI-Tangled Bank Studios, Luminous Prodns, Against All Odds Prodns, Providence Pics, Silverbush Prodns, Catalyst Films, Principle Pics, Robert Kenner Prodns, Fine Cut Prodns • PROJECTS: The Human Face of Big Data, Jackson Hole Wildlife Film Festival, SMASH, Gorongosa Park–Rebirth of Paradise, Vaccines–Calling the Shots, Merchants of Doubt, A Place at the Table, The List, The Bible’s Buried Secrets, Judgment Day: Intelligent Design on Trial, This Emotional Life, Renewal, Latin Music USA, Where God Left His Shoes, The Story Exchange, Angelo Unwritten, PBS KIDS Healthy Kids, Healthy Communities • TOPICS: STEM, environment/conservation, public/global health, literacy/numeracy, entrepreneurship, humanitarian
