IAB
Company Details
Linkedin ID:
iab
Website:
Employees number:
730
Number of followers:
126,086
NAICS:
541613
Industry Type:
Homepage:
iab.com
IP Addresses:
Scan still pending
Company ID:
IAB_1438979
Scan Status:
In-progress
IAB Company CyberSecurity Posture
iab.com
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
IAB A.I CyberSecurity Scoring
IAB Risk Score (AI oriented)Between 650 and 699
IAB
Updated:
- Powered by our proprietary A.I cyber incident model
- Insurance preferes TPRM score to calculate premium
IAB Global Score (TPRM)XXXX
IAB
- Instant access to detailed risk factors
- Benchmark vs. industry & size peers
- Vulnerabilities
- Findings
IAB
Current Score
699
01000
1 incidents
-59.0 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
DECEMBER 2025
758
Breach
699
low -59
INTYAHIAB1766434075Incident Details -
Type
Data Collection and Tracking
Attack Vector
Legitimate Use of Cookies and Tracking Technologies
Motivation
Analytics, Personalized Advertising, Content Measurement, Audience Research
Impact
Data Compromised: Device information, geolocation data, IP addresses, browsing and search data Systems Affected: Websites and apps owned and operated by Yahoo, AOL, Engadget, In The Know, Makers Identity Theft Risk: Potential risk due to collection of personal data
Response
Communication Strategy: Privacy & Cookie Settings and Privacy Dashboard links provided for user consent management
Data Breach
Type Of Data Compromised: Device information, geolocation data, IP addresses, browsing and search data Sensitivity Of Data: High (personal data including precise geolocation and browsing history) Personally Identifiable Information: Yes (IP address, browsing and search data, geolocation)
Recommendations
Users should review and manage their consent settings via 'Privacy & Cookie Settings' or 'Privacy Dashboard' links. Companies should ensure transparent data collection practices and provide clear opt-out mechanisms.
Customer Advisories
Users can withdraw consent or change choices via 'Privacy & Cookie Settings' or 'Privacy Dashboard' links.
References
NOVEMBER 2025
758
OCTOBER 2025
758
SEPTEMBER 2025
758
AUGUST 2025
758
JULY 2025
758
JUNE 2025
758
MAY 2025
758
APRIL 2025
758
MARCH 2025
758
FEBRUARY 2025
758
JANUARY 2025
758
Frequently Asked Questions
What is the current A.I Rankiteo Cyber Score for IAB ?
According to Rankiteo, the current A.I.-based Cyber Score for IAB is 699, which corresponds to a Weak rating.
What was IAB’s A.I Rankiteo Cyber Score in November 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for November 2025 was 758.
What was IAB’s A.I Rankiteo Cyber Score in October 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for October 2025 was 758.
What was IAB’s A.I Rankiteo Cyber Score in September 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for September 2025 was 758.
What was IAB’s A.I Rankiteo Cyber Score in August 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for August 2025 was 758.
What was IAB’s A.I Rankiteo Cyber Score in July 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for July 2025 was 758.
What was IAB’s A.I Rankiteo Cyber Score in June 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for June 2025 was 758.
What was IAB’s A.I Rankiteo Cyber Score in May 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for May 2025 was 758.
What was IAB’s A.I Rankiteo Cyber Score in April 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for April 2025 was 758.
What was IAB’s A.I Rankiteo Cyber Score in March 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for March 2025 was 758.
What was IAB’s A.I Rankiteo Cyber Score in February 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for February 2025 was 758.
What was IAB’s A.I Rankiteo Cyber Score in January 2025 ?
According to Rankiteo, the A.I. Rankiteo Cyber Score for January 2025 was 758.
What is the average per-incident point impact on IAB’s A.I Rankiteo Cyber Score over the past 12 months ?
Over the past 12 months, the average per-incident point impact on IAB’s A.I Rankiteo Cyber Score has been -59.0 points.
Where can I access detailed records of all cyber incidents associated with IAB ?
You can access IAB’s cyber incident details on Rankiteo by visiting the following link: https://www.rankiteo.com/company/iab.
Where can I find a summary of the A.I Rankiteo Risk Scoring methodology ?
You can find the summary of the A.I Rankiteo Risk Scoring methodology on Rankiteo by visiting the following link: Rankiteo Algorithm.
Where can I view IAB’s profile page on Rankiteo ?
You can view IAB’s profile page on Rankiteo by visiting the following link: https://www.rankiteo.com/company/iab.
How accurate is the A.I Rankiteo Risk Scoring methodology ?
With scores of 18.5/20 from OpenAI ChatGPT, 20/20 from Mistral AI, and 17/20 from Claude AI, the A.I. Rankiteo Risk Scoring methodology is validated as a market leader.