britbet
Britbet is a partnership of 55 British racecourses. Established in 2018, we were formed by and are owned by the racecourses to ensure that the profits from all activities we undertake are returned to our partners. Our activities are focused on enhancing the customer experience for racegoers. Although our main focus is on pool betting, we provide a number of services to our racecourse partners including: • Pool betting (selling Tote branded bets on-course on UK and Irish racing) • Fixed odds betting shops • Mobile customer experience for racedays (via mobile web and apps) • Racecard sales • GBI Finance • IT services Profits from all our activities go back to our racecourse partners. There are more than 700 members of our on-course operations team who work across the country. We also have an Operations Centre in Liverpool and a Head Office in London. Each year our team offers pool betting at over 1,300 racing fixtures which host around 5 million customers. It is our company mission to provide the best customer experience for the benefit of our racecourse partners. After deduction of costs, our partners receive the profits from britbet operated betting positions and shops, allowing the profits to be reinvested into racing.
